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11 First Time Entrepreneurs Mistakes You May Be Committing

First time entrepreneurs are like cubs introduced into the jungle and have to learn ways to survive and in the process invest their time and money in ways which could yield bad returns. If you just started your company in any industry, the likelihood of repeating any of these stated mistakes is possible.

The membership of TSH Facebook Community helped to identify the cardinal mistakes first time entrepreneurs make which always lead to their early demise. Read to identify your own mistakes.


According to Judith Zormelo Quartey, Banking Consultant, these are the mistakes first time entrepreneurs make;

1. Not having a plan means planning to fail.

“Sometimes, the lack of a thorough understanding of the business one is embarking on leads to failure. For example, you like to eat Waakye (rice & beans in Ghana), so you buy waakye everyday, so you assume if you start a waakye business it will succeed. There’s more that goes into Waakye selling than meets the eye.”

2. The trap of over trading.

“One starts a business and begins to do well. Sales are going well and lots of demand for your product/service. You get excited and suddenly forget your budget, your limitations and overstock or over produce and over extend yourself. It then becomes a huge struggle to meet demand and other obligations as they fall due. Your cash cycle goes askew, debtor days and creditor days are out of syn. Usually in the beginning, the banks may lend to you but once they perceive you have a problem, they pull the rug and you are in trouble. Don’t make sudden increases without a thorough PEST & CO analysis. A good SWOT and other scenario analyses. Always do a sense check and listen to your 6th sense.”


Co-founder of Storefoundry, Edem Kumordzi identifies two more mistakes by first time entrepreneurs;

3. Allowing business plan to make you narrow-minded.

“… it’s worth pointing out that having a business plan from day one assumes that you are confident your product or services are exactly what customers need. In some cases it works, in other cases, I’ve seen people with this kind of planning fail because they became narrow minded, they couldn’t adapt and change fast enough all because they wanted to do everything just like they planned it. In these days when customer behavior is so unpredictable, what I wish I knew before I started my entrepreneurial journey is this: When you find a problem you want to solve, don’t take people’s word for it, dig deeper and identify the true problem. Because what people describe as problems generally is actually the pain of the real problem. When building a product, seek constant feedback from those who are likely to use it. You will be surprised about how wrong you were about the assumptions you made. And always be ready for change. Never get comfortable.”

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4. Hiding business ideas from people.

“Hiding your ideas from others is the worst thing you can do. Sharing your ideas with as many people as possible gives you a lot of insights about things you didn’t think about. So think about it, if you share your idea with 10 people who gave you 10 different insights you become more informed about how to execute it. The reason why people are scared of sharing ideas is because they are scared of competition. But here’s the thing, the idea you have isn’t that great. There’s nothing new under the sun. Whether you share it or not there will always be competitors out there. So that’s something you should be ready for and embrace. Ideas are great but execution is everything. Get as much feedback about your ideas before you start executing.”


Agyei Aryee Bernard, Entrepreneur and Author of The 7 Cardinal Mistakes of Startups;

5. Putting initial capital in fixed assets.

“One major startup mistake first time entrepreneurs make is putting majority of all of your initial capital into fixed assets and eventually lacking liquidity to operate! There is the need to balance your little capital and do first things first! Growth as a startup is gradual! Being a contingent planner, I mean you should be flexible in your plans. They should not be fixed in execution since you don’t have much resources to meet changes that may come from the legal, political and social environment. That is the one step at a time management technique for startups. A child doesn’t learn walking by running. He crawls first.”

6. Excessively profit focused.

“Another important mindset that kills most startups is concentrating on profits not the passion. If you want to grow as a startup, there is the need to fundamentally shift your concentration to the passion for starting the business rather than profits. Some businesses don’t start realizing profits in their first years. Coca-Cola sold only 25 bottles in their first year of operations but they never gave up, now look at them. Focus on the passion not the profits as a startup and you will be one step ahead! My latest company that I am building hasn’t cleared all of its startup investments and we are almost one year old, but we are happy because we are led by the passion, not profits. It makes a lot of difference!”

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7. Failing to handle the relationship of business and friendship properly.

“While friends can be of a great resource to start a business, they can also be the reason for failure. It’s great to start a business with friends, but know this; never bring your familiarity with that friend into the business. Separate the friendship entirely from the business. When you get to the office or the period of transacting business, it must be strictly business. Others fail because they normally don’t have the emotional and mental toughness to differentiate values of friendship from that of the business. During business hours everyone must be professional.”

8. Believing publicity, advertising & marketing are the same.

“When starting a business, you need to know that as a business leader, there is so much difference between publicity, advertising and marketing. The term marketing can be a little tricky. Know that marketing is a process and it involves a lot of sub units. If you can’t afford a separate marketing team. Then I advice you take your time and build some sales and marketing techniques. Don’t compromise on this because it holds the lifeline of your business. A wrong product with the right marketing will make a lot sales but a good product with the wrong marketing will make so little and insignificant sales. Be mindful and know the difference between publicity, advertising and marketing as a whole.”


9. First time entrepreneurs fear rejection.

“The most important skill first time entrepreneurs must learn to master is the art of selling in order to establish a successful business. So in our quest to developing this skill, we would face rejection. Rejection means that the potential customer does not see how your idea, product or service can solve his business needs or add value to it at the particular time. Rejection means the individual is not convinced about your product not your personality. Moreover, it is your idea, product or service, that your individual is buying not you. So never take rejection personal!” – Kofi Acheampong, Entrepreneur.

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10. The mistake of trying to make everyone see your vision.

Patrick Edem Agama, Founder of Fortune Haven Group, helps us understand;

“One mistake to avoid is trying to make everyone see what you see, ‘The vision’. Not everyone in your team can see what you see. Sometimes, it’s good to have your team see and believe the dream but some people just won’t get it. Some of my friends will tell you, get rid of such people but I’ll say, just get them to believe in your dream if you can, but don’t waste all your time trying to help them get it because no matter what you do, some people just won’t get it. Let them do what they can do whiles you remain focused on the vision.”


11. Failing to identify the right market.

Henrietta Adjetey of BrandE explains;

I think there’s a major mistake first time entrepreneurs make; they refuse to define their market or ‘audience’. I personally thank God I realised this early in business. Your product/service is not meant for everyone, hence, the need to define your market. For example, Ghana Home Loans will not mount a billboard in Tsorkor (A slum in Accra) and share flyers to its residents, neither will an insurance company like Enterprise Insurance sell its services to a group of primary kids who still take their ‘pocket money’ from their parents. A lot of startups end up tirelessly try selling their ideas to the wrong people, frustrating themselves and their businesses. Remedy: immediately you develop an idea, identify your market and develop strategies to ‘get’ them.

Is your own mistake you have previously made not not stated, you are free to add them in the comment section.

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How Entrepreneurs Can Spot Opportunities In COVID-19 Pandemic?

opportunities in covid-19

Notwithstanding the worldwide COVID-19 pandemic, entrepreneurs need to confront another reality: that it isn’t just a gigantic clean and wellbeing crisis influencing millions, or even billions, of individuals across the world. This is likewise inciting an extraordinary plunge in the worldwide economy. But there are opportunities in covid-19 crisis.

The public authority, general wellbeing and financial reactions are immensely extraordinary on the off chance that you are a business person. As business originators, you will likewise require totally different activity designs set up contingent upon your area and industry.

On the off chance that you are in web-based shopping, food conveyance, video gaming or video conferencing ventures, where the business is as of now blasting, it’s a totally unexpected picture in comparison to in the event that you are maintaining a business in the lodging, café, retail, amusement, or sports enterprises.

Those entrepreneurs in COVID affected areas should be prepared to lose half to 80% of their turnover, just as a significant part of their market esteem.

opportunities in covid-19
Spotting opportunities in covi-19

Where would entrepreneurs be able to discover opportunities in covid-19?

Opportunities in covid-19 are all over — entrepreneurs need to realize how to remember them to hold onto them.

Prior to diving into market research, ask yourself this inquiry first: “What do individuals need during a wellbeing and monetary crisis?” The main pieces of information are in the words “wellbeing” and “financial.” Then ask yourself, “What aptitudes do I have? What aptitudes do I need or need to learn?”

To begin revealing the requirements of the market, go on the web! There are such countless extraordinary instruments accessible to help check what the market needs. Yet, continue with alert. We actually don’t have an away from of what the enduring effects of the pandemic and monetary aftermath will be, yet entrepreneurs can begin little and scale as they see accomplishment in their new specialty.

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Here is a snappy rundown of where to contemplate the market to reveal opportunities in covid-19 pandemic:

  • Google Search Trends
  • News Reports
  • Economic Reports
  • Climate Reports
  • Health Reports
  • International Trade Deals
  • Emerging Global Markets
  • Technology Acceleration and Innovation
  • Local Government Resources and Grants

Seeing how organizations and governments move can serve to ensure you actually and monetarily as we as a whole explore unknown waters. Likewise, with any venture opportunity, entrepreneurs should have enough monetary assets to develop while controlling the outpourings and boosting their inflows of income to endure.

As we see today, any business that gives an answer for help keep the lives of the populace running while they stay in segregation is a demonstrated plan of action that works.

Here is a fast rundown, in no specific request, of the top items and administrations where cash is at present streaming:

  • Masks, Personal Protective Equipment, Hand Sanitizers, Temperature Devices, etc.
  • Home Essentials and Improvement
  • Hospitals, Medical Laboratories, Pharmacy
  • Home and Food Delivery Services
  • Grocery Stores, Tech/Office Product Retail
  • Blogging, Influencer and Digital Marketing
  • Online Education and Virtual Services
  • Website Design, Coding, Software as a service (SaaS)
  • Curriculum Design,Professional Writing, Editing,
  • Logistics and Transportation Companies
  • Trash Collection, Laundry Services, Landscaping
  • Hardware Stores
  • Security Services
  • Utility Services
  • Janitorial, Cleaning and Disinfecting Services
  • Pet Products and Services
  • Home Beauty
  • Entertainment and Gaming
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An opportunity to search for opportunities in covid-19 is currently. With any additional time, a business visionary can chip away at reconstructing a site, make new frameworks, converse with clients, overhaul hardware and make new item contributions. Another proposal is to exploit distant work. It is more secure, more profitable and can accompany more pay and more noteworthy way of life adaptability.

Each crisis is an opportunity

Remember that the absolute generally troublesome or fascinating organizations have been made and took off during seasons of crisis.

It is in every case great business practice to tune in to what your clients need to reveal opportunities from inside a current business. Entrepreneurs who effectively study the market will have a preferred position in taking advantage of lucky breaks in the steadily changing scene of our economy.

opportunities in covid-19
The numbers can be scary but there are opportunities in covid-19

After the COVID-19 crisis the exercises to learn are:

More restricted travel of products and individuals, eminently business explorers (more far off working and far off gatherings) because of the effect of physical removing necessities. We should factor in future clean emergencies or even new battles because of worldwide congestion.

The possible development in “dematerialization” of items and administrations: for instance, we could observer a blast in 3D printers to create covers and ventilators in every nation.

Greater readiness incorporate dynamic: for instance, we’ve seen organizations like Apple changing their activities essentially overnight to configuration, produce and boat face shields for medical specialists.

The ease item sourcing model, where China and India are the world’s producers, will be finished. Globalization too. This crisis will change the connections among nations and states: introducing new difficulties, new stakes, new perils, new dangers (wellbeing and atmosphere).

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Governments should, and will, request to be free and self-ruling concerning basic medical supplies and medicines. We can figure out how Korea, Singapore, and Taiwan have quickly contained COVID-19, however, their populaces are prepared to acknowledge individual following and facial acknowledgment innovations which are not yet worthy in different social orders (a lot of Europe for example). A world less open and, presumably, less free is not out of the ordinary.

With virus control prone to continue in numerous pieces of the globe, we’ll see without a doubt better approaches for life delivering new necessities, which will thus make new opportunities for entrepreneurs. Some new plans of action, new proposals around dematerialization, should be imagined.

In the coming years, the new lord of the world will be the “Amazon of dematerialization”. Also, it will be the entrepreneurs who will execute this new world.

Author Bio

Rahul Raghuwanshi is an SEO specialist and SEO Content Writer at Special Oilfield Services. Special Oilfield Services is one of the leading oil and gas industry maintenance and solution provider based in Oman, UAE.

We provide optimal drilling and completion, vibration monitoring and analysis, mechanical and reliability asset management, chemical solutions, and drilling and completion services along with reliability and asset integrity services, to oil and gas in all over the globe. With our latest and most advanced techniques we deliver best results to our customers. For more information visit our official website

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