15 Tips to Improve Your Email Marketing Knowledge

Although email marketing is not a brand new strategy, it is still a powerful and often overlooked tool for building and retaining your customer base. Email marketing is almost as old as email itself, but it is still a vital method.

There are new ideas, strategies and techniques that keep coming out to help your marketing be effective. Check out the strategies below and make email marketing work for you!

1. Be sure of all the colors you use in your email are neutral.

If colors are too bland, the customer may not want to read the article. On the other hand, if the colors are too bright, it could frustrate the reader. Try to stick with neutral colors, like black, gray, and white.

2. Only send messages to those you know and those who have signed up.

If someone receives unsolicited email, it feels like Spam! This will have them thinking if they know who you are or even care about what you are selling. They may just delete your message; what a waste of time!

3. Be persistent in your attempts to reach customers.

You don’t have to send emails daily, but keep in mind that you may not capture a customer’s attention, or business, until he or she has been exposed to your brand or products several times. Touch base often, but not so frequently that it seems too annoying.

4. Create one clear message per email.

You do not want your customers to become bored or overwhelmed by the amount of content in your marketing email. Create one simple message that is short and direct to the point. Audiences are sure to appreciate your willingness to limit the message to just the most relevant material.

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5. Offer customers special discounts or promotions.

To get your consumers excited when it comes to receiving emails, give them special discounts or promotions through the newsletters that you send. Using email marketing in this way will give customers a return on their time for reading your emails and will most likely gain you referrals as well. In fact, referral programs are great in growing both your customer base and email base.

6. Make unsubscribing easy.

Your email marketing campaign will be more effective if you make it easy for customers to unsubscribe. This may seem paradoxical, but people will tend to trust you more if you make them feel as if they are in control. Post the unsubscribe link in an obvious place so they can find it easily.

7. Send emails from stable IP addresses.

If you want your email marketing messages to flow out across the Internet to people’s inboxes, consider where you are sending them from. Sent frequently from known and stable IP(internet protocol) addresses is best. Sudden surges from new IP locations can raise suspicions and even result in blocks and blacklists from ISP’s.

8. Employ the double opt-in strategy.

In order to banish all concerns about spam and ensure that no one on your subscriber list is there by mistake, consider employing a double opt-in strategy. Your first message should require some sort of additional action, like replying or clicking on a link, to make certain that the reader wants to receive further emails.

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9. Place texts on right of images.

If you use images in your email newsletters, put text to the right of the images. Research shows that customers are far more likely to click on a link or button that is placed to the left of an image than one that is placed anywhere else on the page.

10. Give subscribers multiple choices.

The greater number of choices you give your subscribers, the greater impact your email marketing is going to have on your profit. This will allow your subscribers to set the parameters as they see fit, leaving only the information they feel at ease about and receiving only the content that matters most to them. They will feel more comfortable if they feel they have more control.

11. Let them add you to their address books.

Let customers know how to add your email address to their “safe sender list”. Many people do not know how to prevent certain emails from being sent to their spam folder. Inform them of how to prevent this from happening and encourage them to add you to their address book.

12. Do not send too much information in one email.

Customers will get frustrated and overwhelmed if there is an overabundance of information in a single email. Instead, put a sufficient amount of information in a series of emails and be sure that each one contains a few paragraphs. This will keep their attention.

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13. Be sure your emails get to the right people.

There are zombie email addresses, and people do sell them. This not only wastes your time, but it keeps your messages from getting to the right targeted customers. Make sure you know what you are getting into, and make sure you are sending messages to people that could actually do business with you.

14. Keep customers engaged by asking questions.

One way to keep your email readers engaged is to ask them questions. These should not be rhetorical questions, either. Provide a feedback channel they can use to send you answers. You could ask for direct replies via email, or send your readers to your social networking pages. However you arrange it, asking for two-way communication is a great way to cultivate loyalty in your subscribers.

15. Include links on how to act.

You might want to send a follow-up email to your clients that includes a caution if your products or services supply is running low. You could include a link that tells them to click here and begin. The ending postscript could tell them to act now before your supply runs out.

It still pays to use email marketing. By taking these ideas to heart and staying current on news methods of email marketing, you can make sure that such campaigns produce solid results well into the future.


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