Time is a commodity you can’t afford to waste in life. Everything created by God has an expiring date. “A time to be born and a time to die.” To be successful and great in life, one needs to respect and value time. Most often than not, people who waste and don’t value time never achieve anything successful in life.
I (Ferdinand Senyo Lawson) have always asked people this simple question when they approach me regarding writing a book or how they can achieve their goal in life; what value do they place on their time to see their dream come through or what they do with their spare time or free time?
I have said it before and it worth repeating. Anyone who wastes your time, has wasted your destiny. It takes time to create destiny and if we allow time wasters into our lives; they will steal us from achieving our destiny. What we do in our spare times is very crucial in determining how successful we become or how we step into our next levels.
Are you aware that, time is one of the most valuable commodities that we have? It takes time to create money. It takes time to save a patient, it takes time to love and it takes time to hate someone if I may say so. Simply value time.
People can always make money; but, shamefully, no one can ever regain a time lost.
As a lifestyle coach, it is possible to say that, it takes time to set and achieve a personal goal or a corporate goal. Whatever goal it is, time is a determinant of its success. With that in mind, I have encouraged people to respect time so that, time will give them the success they desired.
Lack of time management produces failure. When you lack time management skill, you become very lazy to inspire yourself to do or take the necessary steps into what to do at a particular time to step into your next level.
This therefore means that, when we manage our times appropriately, we are then able to prioritize the tasks we need to do to achieve the result or success we want.
1. Prevents Putting Things Off.
The valuing of time helps to prevent putting things off. Putting things off is theft of time and success. It is vital that, we spend time to work on the tasks or goals wisely. There is no need to want to achieve all the goals at once. It is better to break or divide task into smaller units or portions, so that we can be able to achieve them within an allocated time frame. Don’t waste time trying to put all eggs into one basket as we have been made to believe over the years.
2. Productive And Effective.
Value time because it also helps us become very productive and effective in our pursuit to our next level. We are able to exert energy to work more efficiently, gain more knowledge and experiences. Most people who respect and value time are able to learn faster and work faster. They become more focused and pay more attention to their work.
You are more able to take control of your life and achieve greater results because; you become more aware about your strengths and weaknesses as you journey along into your next level. You develop better understanding about how things are the way they are and why they happen because, you spend quality time to do things. You don’t rush to do things or get panicked when things do not go the way you want them. Successful people learn to control their own time to achieve success and not someone else’s.
3. Health And Good Life.
Each and every one of us needs time to relax and enjoy quality time with our loved ones. This can only be possible when we learn to respect and value time. Life is very busy and if we fail to value time, we will waste it on unnecessary stuffs, which may have major effects on our relationships with the people we love most.
When we are able to manage our time well; we don’t get worried about things but, have better chances of improving our health because, we become less stressed about life’s challenges and achieve maximum productivity with our lives.
Your next level in life is determined by your value of time. Be productive and value time you have. Time is very short to waste on destiny destroyers.
Value time to dream in order to become a star.
Author: Ferdinard Senyo Lawson is a Beffta Awards winning author (2013) of many inspirational and motivational books. African Heritage Award best Author Nominee 2014, Beffta Award Best author Nominee, 2014. He is a Life coach, mentor, publication consultant, Columnist, radio host, the C.E.O and the founder of Ferdinard Lawson publication consultancy.
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Source Beauty is pushing the boundaries of Egyptian e-commerce
Egyptian e-commerce: the county’s digital drive has not yet gotten to the growth typically seen in European countries and North America. However, as businesses have started shifting online, customers are now following suit, resulting in the gradual development of the digital eco-system.
Innovation, such as digital marketing, is reinventing the consumers’ path to purchase. The Egyptian e-commerce market is expected to grow at a rate of 33% annually to approximately $3bn by 2022, according to Oxford Business Group.
Source Beauty and disruption
The increase in e-commerce comes from rising internet penetration rates, driven by connected and digitally savvy millennials. Several platforms, both locally and internationally, such as the direct-to-consumer beauty platform Source Beauty, have disrupted the beauty industry in the region to drive their growth by truly connecting with their customers.
By being aware of the changing consumer behaviour trends in the e-commerce landscape, service providers like Source Beauty are continually fostering customer engagement with a community they have created. The customer service team, along with the editorial and marketing teams, respond to each comment and direct message, making customers feel listened to.
Lydia Schoonderbeek, the founder and CEO of Source Beauty, said:
“Egypt has traditionally been a price-driven market. After devaluation and high inflation rates, people have become much more price sensitive. People are consuming less and are shifting away from imported products due to price, accessibility and inconsistency in supply. As a result, they’re looking for local alternatives.”
In line with its digital transformation and financial inclusion agenda, the Egyptian government has set in place directives to raise the limit for electronic payments for individuals via mobile phones to EGP30,000 (USD1,905) per day, and EGP100,000 (USD6,350) per month, since March 2020. Traditionally, 70% of online purchases were cash on delivery, which has proven to be a major challenge to e-commerce growth throughout the region. This preference has changed to credit card payments, increasing to 30% from 16% due to the spread of Covid-19, but it remains to be seen whether purchasing behaviors will be affected in the long term.
The CEO of Source Beauty further added that, the company had seen substantial growth thanks to the COVID-19 global pandemic, with existing and new customers wanting to limit in-person beauty services and adhering to social distancing and mask-wearing requirements. Beauty customers, she says were changing spending habits, moving towards products that allow them to recreate the salon experience in their homes and protect them from the potential impact of an increasingly digital lifestyle. Finally, she believes they have seen customers prioritising skincare and haircare purchases over makeup.
The question is, ‘Is anyone in Egypt going to buy beauty products online?’. Who thought people would buy books on the internet from a website called Amazon! Well, the answer seems to be YES. Consumer spending in Egypt on non-essential goods has reached EGP 3.90bn in 2020 and is set to reach 8.81bn in 2021, according to FitchSolution’s 2021 Report.
According to the Egyptian e-commerce beauty company, Source Beauty, it believes that the world is in an era where consumers are looking to associate with brands and not products, to make their beauty purchasing decisions and this is where homegrown brands like theirs will doubtlessly lead to economic growth in Egypt.
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