4 Layers of Media Every Business Owner Needs to Understand

I discovered this superb business illustration online* which really provides a great insight into media relations and the layers involved when working on press campaigns.

I think this would be useful for some media outlets to understand too, as well as influencers across social media in terms of understanding how vital their engagement is as part of the whole PR process. It really is important to understand Earned, Owned, Shared and Paid and the differences between all of them when you’re working on a press campaign. There are of course cross overs as with most things in business but this provides a clear outline of the layers involved.


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About the Author

Ronke Lawal

A dynamic Marketing and PR specialist & Business Leader. Ronke Lawal is the founder of Ariatu PR, with an International Business (Economics), she started her own business in 2004. Ronke Lawal received a Precious Award for Inspirational Leadership. Among other achievements, she is currently on The Employers Panel for the National Employment Savings Trust, UK. She is a Mentor for The Cherie Blair Foundation and for The Elevation Networks Start-Ups Initiative. Ariatu PR represents a variety of clients in various industries including the entertainment, fashion, lifestyle & beauty, food and luxury goods sectors.

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