It still surprises me that some small business owners are still not using social media to its maximum potential as part of their business marketing mix. It has actually become quite tiresome to hear some dismiss social media as a “waste of time.”
Here are just 5 reasons why you should be using social media to market your business and your brand.
Reason 1: Most social media platforms are free. Even though I’m not an advocate of just signing up to something because it’s free, the very fact that social media is pretty much given to us for free is reason enough for any small business owner to sign up to twitter, Facebook, LinkedIn, Pinterest, etc. There are costs associated for advertising of course, but it’s worth paying for marketing…just in case I haven’t mentioned this enough before.
Reason 2: Social media is a great way to reach a global audience. Most social media platforms can be accessed pretty much anywhere across the world, this means that you potentially have access to the entire UNIVERSE to sell to…well maybe not the universe but you catch my drift. You can network with people in countries that you have never even been to and start making international sales.
Reason 3: You can make friends with benefits! The benefits of social media influence have not been valued enough in my opinion. Just one retweet or share from the right person can make a message go viral/trend within a matter of seconds. Imagine what that can do to your business brand. Get networking, don’t be shy, you don’t even need to print business cards or wear clothes to get networking on social media (although I recommend that you do both)!
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