“An undiscovered genius has no value in the marketplace” ~ Bernard Kelvin Clive
With the above quote, we can get started. I believe you will agree with me that we all know one or two people who are so great at what they do, but are not known, or do not get the traction for their expertise as it should be, right?
The point is that we are in an age where if you don’t show up consistently to let the world know what you have and the value you have to offer, you and your business may suffer from the competition.
It requires that you self-promote to the right audience, by letting them know what you do excellently.
The challenge is that most people find it quite difficult to do this. Either they lack the confidence or have the fear of being labeled as proud.
So, here are simple tips to enable you to self-promote without being boastful:
1. The first step is to be really great at what you do. Without that you will be only, deceiving yourself and the public, you may end up losing your credibility. So, be determined to work harder on your craft, be the best in your chosen field. That alone can push you through the pile to the top, you may gain ‘word-of-mouth’ advantage.
2. The second way you can promote yourself is by using endorsements by reputable firms. Eg. Entrepreneur magazine calls him “the branding guru.” Endorsements by reputable firms serve as a key to unlock the hearts of others.
3. The third way you can self-promote is by using testimonials by respectable people. Eg. “Kwame’s keynote speeches are not just inspiring but practical with humor that makes his audience laugh their way through with well actionable advice” – Paul McAllen, president of Coca-Cola Canada. Understand that people tend to believe what other prominent people say about you the more than when it comes from an untrusted person.
4. The fourth way is by using the third person pronouns to describe yourself and your achievements. Eg. He has trained over 500 corporate staff in a period of 6 months in brand positioning strategies.
5. The Last quick thing you can do to promote yourself is to carry a ‘Business Card’. It may seem that a business card is old fashioned, hey NO! It simply does the talking for you in a flash. Ensure that you have your details, endorsements and expertise on it. Never attend a business or networking meeting without one.
The bonus point is, write a book! Yes, write a book to share your expertise.
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