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5 Ways to Keep Your Customers Coming Back

Your customers will get better when your business gets better at dealing with them.

What must a business and its employees do to establish a reputation for excellent services? In as much as the customer is the final judge of service quality, the obvious thing to do is ask customers what specific aspects of service are most important to them.

Here are the most important ingredients for providing the kind of service that keeps customers coming back.

1. Be Reliable

Consistent performance is what customers want most. More than anything else; the customer wants a service that he/she can depend on.

More specifically this means:

  • Do what you say you are going to do.
  • Do it when you say you are going to do it.
  • Do it right the first time.
  • Get it done on time.

One example of consistency that most of us are familiar with is McDonald’s Restaurant. Whenever you see the golden arches you know precisely what the food will taste like. Consistency in delivering quality food and service lies at the heart of McDonald’s success.

A fanatical commitment to reliability is the key reason that Federal Express (FEDEX) has established itself as the premier company in the overnight delivering business.

A typical dissatisfied customer will tell eight to ten people about his misfortune with your company.

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If you multiply that by thirty thousand disappointed customers you have between 240,000 and 300,000 people hearing about bad experience with only a 3 percent failure rate.

In business or in any other field of endeavor, consistent, high level performance is the major difference between the champions and the also-rans. Take note that it takes 12 positive service incidents to make up for one negative incident. Your number of repeat customers will rise with the consistency of your service. Make reliability your top priority.

2. Be Credible

One thing customers will readily pay for is peace of mind. As customers we all willingly go back to people and businesses who sincerely want to help us and have our best at heart.

We want security, integrity and the assurance that if there is a problem, it will be promptly handled at no extra cost. We don’t want hidden agendas, hard-sell techniques and extra charges.

If we buy products, we want them to be safe and guaranteed. If we buy services, such as medical, legal or financial services, we want them to be free from danger, risk or doubt and confidential. Such is the nature of credibility.

3. Be Attractive

Appearances can be deceiving, but customers draw a lot of conclusions about the quality of service on the basis of what they see, as one airline puts it, “Coffee stains on the flip-down trays mean(to customers ) that we do our engine maintenance wrong.” Anything the customer sees, feels, touches, hears or smells concerning your business is shaping their opinion of your service for better or worse.

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Look at your business through your customers’ eyes and make the effort to put forth a first-class image, it’s not frivolous expense, it’s an investment.

4. Be Responsive

In a hotel grill in Hungary, each table is equipped with a ten-minute hour glass. If your order isn’t taken in ten minutes, the meal is free. Like it or not, we live in an era of instant everything. When customers want service, they want it now.

Being responsive means being accessible, available and willing to help customers whenever they have a problem. It also means keeping them informed and providing the service as soon as possible.

5. Be Empathic

Every customer is a special individual who wants to be treated as such. He has his own unique personality, wants and reasons for buying.

And to the extent that you treat him as someone special and solve his unique problems, he will continue to be your customer.

Being empathic means putting yourself in the customer’s shoes, trying to grasp his point of view, and felling what he feels. It means listening intently, asking the right questions, speaking his language and tailoring your services to help him as best as you can.

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Don’t treat customers the way you don’t want to be treated; your customer is a different person with different problems and a different point of view. Instead, treat him or her the way they would want to be treated. He or she is different with different problems and different point of view.

Instead, treat him the way he wants to be treated. Customers buy for their own reasons and not ours. Learn to win and keep customers with empathy. These are the major factors on which customers judge the quality of service being offered to them.

Take reliable care of your customers and this is what will keep them buying, multiplying and coming back. A satisfied customer or client is a potential of two or more customers. This is because the satisfied customer is likely to refer other potential customers to your business or firm. Word of mouth can be very effective and leveraged well when customers are offered the best service possible.


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ARTICLES

How to Gain Self-confidence as a Professional Trader

Confidence is one of the key ingredients which will allow you to trade the market like a pro trader. If you wish to build your career in the investment world, we strongly recommend that you learn to take the trades with strong confidence. It might take a while to get used to the overall concept of trading but once you become good at analyzing the market data, you can build your confidence level. But developing your skill in the retail trading industry is not that easy. You have to follow some specific rules and only then you can expect to become a full-time trader.
In this article, we are going to give you some advanced tips which will allow you to trade the market with a high level of precision. Once you become good at following the tips mentioned in this article, you will never struggle in the ETF trading industry.

Forget about the past trades

The novice traders get biased with the losing trades. They keep on monitoring the market and repent of their mistakes. On the contrary, the professional traders take smart steps and without any repentance, they look for the next trade signals. If you wish to develop yourself as a professional trader, we strongly recommend that you forget about your past trades. You can’t undo your past. Instead, look for the next trade signals strategically and try to find the solutions to this market.

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Trade with long term goals

You must take the trades in the market with long-term goals. Without setting up long-term goals in the investment business, it is very hard to stay tuned with the market changes. View the website of Saxo and learn about the importance of having strong determination in the trading business. Unless you are determined with your actions, you will keep on losing money most of the time. So, follow a conservative way and systematically take the trades. Once you become good at evaluating the key direction of the market, you can easily change your life.

Analyze the high impact news

Learning about fundamental analysis will improve your decision-making skills to a great extent. Very few traders in the retail trading industry have the skills to evaluate the fundamental data in the market. If you want to survive in the retail market, you must learn to take your trades systematically. Forget the fact that you are know everything about this market. See how the news data changes the course of the trend. As you become skilled in analyzing high-impact news, you will slowly learn to take the trades with strong confidence. This will also make you a better trader and let you systematically trade this market.

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Create a trading routine

To build strong confidence in the trading profession, you should trade the market with a balanced trading routine. Unless you take your trades with a proper trading routine, it will be really hard to bring any positive change to your trading system. As a trader, you might be thinking that you know every bit of detail. But this is not all true. In your trading routine, you must define all the basic rules. If you don’t trade the market with predefined rules, it will be a big challenge to make bring changes to your trading system. Follow the basic rules and trade the market with long-term goals.

Trade with low risk

You should always trade the market with low risk. Once you start taking the trades with managed risk, it will become an easy task to develop self-confidence. The majority of novice traders don’t have the strong skills to deal with the complex market. Usually, they aggressively take the trades and they lose a significant portion of the trading capital. So, trade with only 2% risk in the trades and it will help you to build strong confidence at trading.

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