Ahwenepa Fashion Niche, an African fashion hub based in Ghana, and having been operating for 3 years has evolved from being a Classified Site to a Single Vendor, and now a multi-vendor seeks to provide better solutions in the African fashion industry.
After having dedicated time to conduct market surveys, interactions as well as creating brand awareness and sales of products from designers, they have realized that only 30% of sales in fashion are retained in Ghana while 70% goes to the Diaspora fashion designers, and that is a clear indication that there is are huge export opportunities for the fashion industry here at home. To save the situation, Ahwenepa Fashion Niche now provides a wide range of online marketing services to local designers. Their aim is to improve the lives of fashion designers and to create more jobs.
Why go online?
“We have realized that even though there are a lot of talented designers in our fashion industry, there is not more profit for the designers due to the fact that local designers do not have strategic means of marketing, and a huge market for products; hence, the need for an online market place that allows vendors to reach larger customer base both local and international” explained, Henry Nii Ayi Cobblah, Founder of Ahwenepa Fashion Niche.
Ahwenepa Fashion Niche wants designers to focus on designing quality African fashion products ready for sales; quality, meaning that due to the wide range of vendors, designers will be encouraged to use original textiles and materials to produce. This will cut out imitations, create a high demand for quality textiles and save our local textile industries, and also market our locally produced products.
As part its online marketing solutions, Ahwenepa.com provides a multi-vendor online market place with local and international payment and delivery systems. The online market place is self-configured and allows vendors set up online shops for free once approved.
Setting up a shop on Ahwenepa.com
Their online market place is self-configured and allows vendors to set up online shops for free for a start, and eventually on agreement, get to pay as low as 10-12% on every sale made on the platform. Login to Ahwenepa.com or download the Ahwenepa.com App on Apple play or Android by simply searching for Ahwenepa. On Ahwenepa.com, customers can search and compare products from multiple designers, pre-order products, do enquiries and contact designers directly. Customers can also have a wishlist to help designers produce what’s on demand, and can pay online or on delivery.
Convenient Delivery Systems: The startup company has partnered with local and international delivery companies such as DHL, Aramex and EMS to make delivery of products fast and convenient and looking forward to establishing relationship with other international delivery companies to make delivery even more fast and convenient.
Payment Systems: They also have both local and international payments systems such as Mobile Money services on all networks in Ghana (Vodafone Cash, MTN Mobile Money, Tigo Cash and Airtel Money), Hubtel, Slidepay, Visa and Master cards.
The company prides itself with having a great CSR, where do not only care about making profits but believe in giving back to the society. Designers who excel have the opportunity to enjoy funding from sponsors. Due to the wide range of vendors, designers will receive training and re-training to make them at par with top designers. He adds, “We also believe in empowering the youths. Ahwenwpa Fashion Niche, has desire to train young people to acquire skills in bead making and other fashion spheres.”
The new look Ahwenepa Fashion Niche incudes • Advanced online platform.• A multi-vendor online market place• Local and International payment systems• Local and International in house delivery systems• Tracking systems• Strategic Marketing• Mobile Apps (IOS &Android supported)
Ahwenepa states, excellence is its hall mark and always striving to make African fashion grow. Ahwenepa.com looks forward to a future of a faster and convenient online marketing with augmented reality. Have fun while marketing on Ahwenepa.com, see you at the top.
Ahwenepa Fashion Niche is transitioning to make African fashion more exciting. You can’t miss out. They relaunched on Sunday, 1st October, 2017 and started sales on Monday, 2nd October, 2017.
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