Bernard Kelvin Clive on Benefits of Personal Branding – pt(1)

Are you known, unknown or too-known?

Growing up in Sub-Sahara Africa, it was quite uncommon for successful people (experts) to toot their horns, it was seen as bragging, being boastful and proud. Rarely did I hear or see someone beat their chest and raise the head up high to declare their expert status.

They would rather do their great deeds quietly and let others praise them for it. A culture which I think had hampered many great talents who would have shot up to the limelight if they were a little ‘loud’ about what they could do best and had packed themselves to that effect. 

However, times and seasons have changed, if one is that good at what they do now and doesn’t make frantic effort to be known, he may die in oblivion.

You know what, without the right understanding of a thing, it’s abuse is inevitable. It’s about time to delve deeper and uncover the greatness embedded in you and put your best foot forward, letting go off the old beliefs holding you back. To shine brighter and let the world know what you’ve got to offer – making the world a better place. As the good old book puts it “you can’t light a candle and put it under a table”. It’s meant to glow and offer light. 

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That’s you! Hello there, welcome to the personal branding age, the ‘me- era.

In the “me’ era, the value people place on individuals as brands is premium. This is to say that people are giving more attention to personal brands now than ever before. From celebrity brands to business mogul brands. The power of ‘me. is on the rise. So, then how do you take advantage of the rising tides and times? Come along with me…

To begin with, let’s define personal banding. 

Personal branding is how you distinctively market your uniqueness. How you position yourself to offer value to the market.

If you’ve been battling with yourself whether to start building your brand or not, may these benefits spark a new positive desire to begin.

Here are some benefits of branding yourself – personal branding.

1. Credibility:

Personal branding positions you as an expert in your field or niche. It establishes your expert status, and guess what? We largely trust experts. If you can be trusted in this age, you have a business, but if you cannot be trusted you’ve lost business. Personal branding helps you build trust. By constantly delivering on your brand promise establishes trust. It tells people, you are authentic and credible, you promised X and delivered X. A successful personal brand is consistent in all it does.

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2. Connection:

One of the greatest assets in life is to have a network of people who know your worth belief in you and willing to engage your services. That’s the value personal branding offers you. Building your brand sets you apart from the huge competition out there, getting you closer and closer to your audience and the right market for business. It helps you build meaningful relationships with other businesses and brands. Your connection grows not just wider and better, because you know exactly the kind of people you want to impact, influence and do business with. Your brand reveals who you know and who knows you! Are you known in your field?

Continue to pt(2)

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