Quick Branding Tips Essential to Your Small Business Success

Running a business can be hard work but it is extremely rewarding especially when your services/products become successful. One way to ensure that they remain successful is through branding.

Branding is an essential tool in the marketing mix and can create invaluable recognition within your market sector; setting you apart from even your closest competitors.

Branding is about:
– Being visible in your market sector.
– Remaining credible.
– Building a solid reputation.

In order to achieve successful brand awareness for your business (and yourself) you must maintain a great image; a great personality and have great values (always fulfill on your business promises).
Ariatu PR‘s top tips for raising brand awareness:

  • Keep in touch with old, new and potential clients.
  • Utilise all marketing tools effectively – websites, newsletters, business cards, networking events.
  • Be clear about what you are offering, why it’s different and who your market is.
  • Be consistent and confident in all communication.
  • Use your company name and logo wherever possible to enhance your brand name.
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Branding is often overlooked by many small businesses but you do not have to be in the Fortune 500 to maintain a corporate identity – keep it simple and consistent and you can achieve great branding success.


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About the Author

Ronke Lawal

A dynamic Marketing and PR specialist & Business Leader. Ronke Lawal is the founder of Ariatu PR, with an International Business (Economics), she started her own business in 2004. Ronke Lawal received a Precious Award for Inspirational Leadership. Among other achievements, she is currently on The Employers Panel for the National Employment Savings Trust, UK. She is a Mentor for The Cherie Blair Foundation and for The Elevation Networks Start-Ups Initiative. Ariatu PR represents a variety of clients in various industries including the entertainment, fashion, lifestyle & beauty, food and luxury goods sectors.

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