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Execution: the Only Thing Holding You from being A Successful Entrepreneur

Show me a successful man, and I will show you a man who is good at execution. I have never seen a general win a war by mere planning without execution. I have studied the lives of many successful people and have come to two conclusions – success is no respecter of persons; execution is the only key to success.

You may have big dreams, you may have great plans; but until you move from dreaming and from planning to execution, you cannot achieve anything. It is indeed critical for our success. I think we have done enough dreaming and wishing. We have done enough folding of the arms, enough sitting down, enough waiting, and enough sleeping. It’s time to execute. Execution is the only path to results – be it an individual, organization, community or nation.

Our dreams will not magically happen; we have to make them happen. Our career goals will not magically happen; we have to make them happen. In fact, the difference between our current state and our desired future is execution. Execution is what engenders change in our status, be it spiritual, physical, economic, career, health, family, etc. So, I urge you to take that important step, make that call, read that book; make that visit, begin that course, take that action, execute that plan.

Execution is the discipline of getting things done. It is not just something that does or does not get done. It is a specific set of behaviors and attitudes that individuals must master in order to fulfill their dreams and be successful in life. It is a whole discipline of getting things done no matter the economic status, social background, religious affiliation, relational status, cultural and family background, career status, race, gender, or personality of the individual. It is what differentiates achievers from non-achievers; the successful from the unsuccessful; the rich from the poor. Without it, nothing gets done. I have come across people who have beautiful dreams and career goals but lack the discipline to execute those dreams and goals. You can live your dreams. You can live your life on purpose determining in advance the outcomes you want to experience.

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Execution is not good intention. It is good intention put into action. No matter how good your intentions are, they will not just happen; you have to make them happen. I have not come across any successful person who has succeeded as a result of good intentions only. Many people have good intentions but not many people have cultivated the discipline of execution to put their good intentions into action. That is why we see only a few people achieving their New Year resolutions; as against the majority who give up on their resolutions few weeks into the year. I know you have good intentions, but please move a step further and put your good intentions into action.

Sometimes people confuse execution with strategy. Strategy is deciding what to do, and execution is all about making it happen. The strategy is what you want to get done, and to execute is the whole discipline of getting it done. The sad truth is that most people stop at the strategy stage and never get to execute their strategy. Only a few people get beyond strategy to execution, and that is why we find only a few people at the top. I believe you can be among the few people at the top; all it takes is execution – the discipline of getting things done. Execution is fundamental to strategy. No worthwhile strategy can be planned without taking into account the ability to execute it.

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We must understand that execution does not make us oblivious of the realities on the ground. A Good execution requires that we have a systematic way of exposing and dealing with realities. Beyond strategy, we need resources, people and time to be successful. So, for execution to be successful, you need to answer the following questions: what resources do I need to execute this plan? Who do I need to talk to for advice or support in executing this plan? What time do I have available to commit to the execution of my goals? Remember that if you have a strong will and desire to execute your plan, you will always find ways to make it happen. But whilst doing that, keep your values in view.

Again, execution is a continuous process, and the consistency with which you execute your plans or goals determines how successful you will be. You should be executing every day, every week, every month, and every year. There is no annual leave, no long holidays and no break or tiredness in execution. This must be done consistently. The story is told of an international speaker who was very successful at what he did. This man was consistently executing his plans until one day he decided he had done enough and needed a break. He packed his luggage and went on a long holiday enjoying himself and his success. He came back a year later to continue where he left off but unfortunately, nobody gave him any speaking engagements. He lost all his clients. Don’t let this happen to you. Stay on course and be consistent in your execution. God will help you.

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Ghanaian Twin Brothers Launch 0207 Def Jam Label to Champion British Music Culture

Universal Music UK has today announced the launch of 0207 Def Jam, a new frontline label and the UK home of the iconic Def Jam Recordings label, with a stellar cast of execs including the appointment of highly respected industry executives and Ghanaian London-born twin brothers, Alec and Alex Boateng as co-Presidents.

0207 Def Jam, which takes the first part of its name and inspiration from a telephone code in London as a nod to the music, culture and art the UK is famed for, is partnering with the legendary Def Jam label which has shaped and propelled cutting-edge hip hop culture around the world for over 35 years.

Alongside his brother, Alex takes the helm after 10 years at Universal Music UK, most recently as president of Island Records’ first Urban Division which has played an instrumental role in shaping the current and sustained trajectory of UK Black music. After taking the role in 2018 he oversaw UK campaigns for Drake, Tiwa Savage, Buju Banton, Nav, Giggs, Unknown T, Ray BLK, M Huncho, Tekno and Miraa May whilst also spearheading the campaigns for George The Poet’s debut book release, British film, The Intent 2 and UK based clothing brand/label Lizzy. Alex is a member of Universal Music’s Task Force for Meaningful Change, which was created as a driving force for inclusion and social justice. He joined Universal Music in 2010 in a digital role at Island Records before going on to hold positions in marketing and A&R, a period which included campaign launches for Tinchy Stryder, Drake, The Weeknd, Nicki Minaj as well as A&R for artists including JP Cooper, Sean Paul, Jessie J, Dizzee Rascal, Donae’o and Big Shaq.  He started his music career balancing a marketing degree with DJing, multiple shifts at radio and running his own marketing and promotions company with his then BBC 1Xtra colleague G Money, moving on to consulting roles with Atlantic Records, Polydor and AATW. 

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Alec joins 0207 Def Jam after seven years at Warner Music, most recently as co-head of A&R at Atlantic, where he collected a clutch of industry awards and played a pivotal role in the commercial and cultural success of acts who have defined their era, including the emergence through to her chart-topping dominance of Jess Glynne, the revolutionary rise of Stormzy, Burna Boy’s rapid ascent to global superstar as well as the likes of WSTRN, Rita Ora, Kojo Funds, Stalk Ashley, Preditah and many more. A seasoned broadcaster, he also spent over a decade at BBC 1Xtra where he hosted the breakfast show for several years and a series of other specialist shows with a focus on breaking new British music. Alec remembers a passionate deep-rooted love of music as a child, evolving into DJing and leading the award-winning UK mixtape team Split Mics before halting university after he was headhunted to cut his teeth in A&R. First, he worked with Ministry of Sound and then began operating his own co-owned music company alongside the late industry lawyer Richard Antwi. Together, they oversaw a plethora of success with Wretch 32 and worked with artists such as Popcaan and Gyptian amongst many others.

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Alex’s former Island colleague Amy Tettey will be joining the team as managing director after 11 years, the past four as finance director, at the Universal Music label where she worked across the entire roster of Island artists including everyone from Amy Winehouse to Drake and Dizzee Rascal to Giggs. Alongside Amy, Jacqueline Eyewe and Char Grant join as marketing director and A&R director respectively. Jacqueline – previously senior marketing manager at Atlantic where she spearheaded the marketing of Black music – has been deeply rooted in contemporary Black music and culture for the last decade. She joined Atlantic in 2015 where she has worked with artists including Stormzy, Burna Boy, Lizzo, WSTRN, Kehlani and Cardi B. Char, whose 10-year career has been immersed in artist development and management as well as songwriting, joins from BMG Music Publishing where she has published the likes of Giggs, Ghetts and producers P2J, TSB and AOD.

Alec and Alex report to Universal Music UK Chairman & CEO David Joseph. He says, “Bringing the Boateng brothers together at 0207 Def Jam is an important moment in British culture. Alec and Alex have always done things their own way with success always quick to follow. They have already assembled an exceptionally talented top team with a clear vision for this exciting new chapter in the history of one of the world’s most famous labels”.

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Jeff Harleston, interim Chairman & CEO, Def Jam Recordings said, “It is a perfect fit having Alex and Alec at the helm of 0207 Def Jam. Their creativity, artist relationships, and connection with culture are all key elements that have made Def Jam such an important label for over 35 years. I have no doubt that Alex, Alec and their team will only make the label and the brand even stronger.”

Alec Boateng, co-President of 0207 Def Jam says, “Music, art and artists really, really matter. I’m super excited to play a leadership role in this brilliant new space we’re creating for amazing music and talent to live and evolve. A space which will support both our teams and our artists to be the best version of themselves.”

Alex Boateng, co-President of 0207 Def Jam says, “Especially in these times, this is a real privilege. I’m proud our collective journey now includes partnering a legendary label with a style that only London and the UK can provide. Looking forward to watching and guiding where the music and art takes the journey next.”

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