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Farmcrowdy, the Only African Startup Joining the 2017 Class of Techstars Atlanta

Techstars Atlanta has selected Nigeria’s first digital agricultural platform, Farmcrowdy, as one of the members of the 2017 class to participate in its accelerator program in partnership with Cox Enterprises. Farmcrowdy is the only African startup to be included in a list of tech startups selected to participate in the programme which was released on Monday, 17th July, 2017.

According to Farmcrowdy’s founder, Onyeka Akumah, his team was very excited about the opportunity they’d been given. They were also looking forward to learning a bit more from the Techstars Community on how to improve their efforts to be able to grow their impact from the current 1000 small scale farmers to about 10,000 in the next 12 months.

“We also hope to learn about building more relationships with key agro-players in and outside Nigeria in addition to the ones we have while taking advantage of and amplifying the government’s efforts to grow the Agriculture space in Nigeria. With the knowledge acquired, Farmcrowdy can encourage more youths and middle class Nigerians to participate in agriculture while being ‘farmers without a farm’ for the purpose of creating impact and getting returns,”

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Of the 10 chosen startups, only one is African. With the vision of ‘Ending Poverty in Africa, one farmer at a time,’ Farmcrowdy matches small-scale farmers with farm sponsors for the purpose of expanding food production and generating profit for both parties. The platform allows Nigerians to participate in agriculture without necessarily having to farm themselves, with sponsors selecting a farm and providing it with backing for inputs.

According to Techstars Atlanta’s managing director, Michael Cohn, “One of the goals of Techstars Atlanta is to help shine a light on our city as a hotbed for innovation… We’re doing this by accelerating great startups already based here, but also by bringing international entrepreneurs to Atlanta. With the support of Cox Enterprises, we’re able to connect them with one of the city’s leading corporations. It’s a winning combination.”

Techstars is the Worldwide Network that helps entrepreneurs succeed, and strong partners and mentors help make it happen.


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Elikplim Gah - TECH EDITOR - is a young aspiring mechanical engineer with an interest in technology and it's potential impact on the rapidly transforming needs of Africa and the world.

NEWS

Plaqad Raises US$1.5M in Seed Fund, Launches Marketing Platform

Plaqad, a marketing and public relations software start-up, has raised US$1.5 million in seed funding led by its parent company, BlackHouse Media (BHM) and launched a marketing platform that lets brands advance an affordable, data-driven campaign from start to finish.

BHM is an international media and public relations company whose CEO is the founder of both companies.

Plaqad is scheduled to release its automated communications platform, built to help brands, agencies and individuals run end-to-end social and web campaigns.

According to Plaqad, it is the first solution to offer a one-stop shop for all things needed to implement a successful marketing campaign.

“Plaqad levels the playing field, giving SMBs the ability to connect to quality service providers regardless of budget, while also promoting jobs to creatives through its marketplace.”Gbenga Sogbaike – Co-founder and CEO, Plaqad

“Plaqad, a contorted way of spelling the word “placard,” is a protest against the norm, the traditional forms of communication that disenfranchise brands and people from effectively making their voices heard because of budget, location or size,” BHM and Plaqad Founder, Ayeni Adekunle said.

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Plaqad’s initial offering SocialCred’s algorithm measures real influence and minimizes influencer fraud by downplaying traditional metrics like follower count, reach and impressions, focusing instead on engagement rate, audience sentiments (positive, neutral or negative), and the creators’ ratio of original to shared posts within a 30-day window.

Plaqad sits at the intersection of technology, marketing and PR, bringing together the people, the tools, the products and the resources required by businesses to run successful campaigns on a single platform. Plaqad is an emerging global tech brand and Africa’s first-ever end-to-end marketplace and analytics platform.

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