The main reason some African businesses fail is not for lack of capital – it’s for lack of knowledge. Knowledge in your business – most important, how to run your business, is the most potent weapon you can have. It often means the difference between a good and a great business, as well as success and failure.
That said, one of biggest mistakes most would-be entrepreneurs make is going into business based on what they think people should buy, rather than what people really want or actually do buy.
Here is how you can use knowledge to your advantage and stay ahead of the pack:
1. Identify your customer.
You need to first of all identify who your ideal customer is going to be. Knowing your customer will tell you what to sell to them. Questions like, “Is the target male or female?”, “How old are they?”, “Are they married?” — as well as deeper questions such as, “What was their main motivation purchasing a particular product or service?” Knowing who will be buying your product or service is vital to your business success – how else will you find your customers if you don’t know who they are?
2. Test and measure demand.
As an entrepreneur, conducting a feasibility study of your new idea is very important to the survival of your business idea. What you need to do is to ask friends who are willing to tell you the truth about the product or service you are bringing on board. Big companies spend lots of resources testing ad campaigns and hiring focus groups, but you can do a lot more effective research on your own by simply starting small – then testing and measuring everything you do.
Now you have to develop a marketing strategy to make sure these potential buyers know about your great new business. With today’s internet capacity, marketing can be relatively low-cost, using online coupons and mailing lists. Brainstorm ideas with friends and family, and look at what your competitors do to get new businesses.
4. Start your list of contacts.
At this point in your start-up and planning phase, you may have a list of vendors, suppliers or even potential customers. If so, great! Keep building that list and start to develop a communication strategy to keep in contact with that list on a consistent basis. Today’s contacts may be tomorrow’s customers. More importantly, they have access to entire networks of people who may want or need your product or service. The real goal of networking is not making a sale to your direct contact. It’s about creating a relationship with that contact that leads to referrals and word-of-mouth leads down the road.
Unless you’re lucky enough to find a hole in the market, your business will have competitors. Check them out, because your future customers surely will. Competitors can be a great resource to you as a start-up; you can see how much they charge, what marketing strategy they use and the location they chose. Ask yourself, how can I do better than the competition?
Timing is crucial, especially for a start-up. Opening an ice-cream shop in January is a bad idea. Do you expect your business to be seasonal? If so, time your opening to the strongest consumer demand. You’ll come out of the gates with a flood of new customers, customers who will come back for more.
In an era where many “crazy” ideas can become viable businesses raking in reasonable revenues you may want to follow through these success tips. See you at the top.
Author: Issah Adil, Event Planner at Russell Ray Promotions.
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How Entrepreneurs Can Spot Opportunities In COVID-19 Pandemic?
Notwithstanding the worldwide COVID-19 pandemic, entrepreneurs need to confront another reality: that it isn’t just a gigantic clean and wellbeing crisis influencing millions, or even billions, of individuals across the world. This is likewise inciting an extraordinary plunge in the worldwide economy. But there are opportunities in covid-19 crisis.
The public authority, general wellbeing and financial reactions are immensely extraordinary on the off chance that you are a business person. As business originators, you will likewise require totally different activity designs set up contingent upon your area and industry.
On the off chance that you are in web-based shopping, food conveyance, video gaming or video conferencing ventures, where the business is as of now blasting, it’s a totally unexpected picture in comparison to in the event that you are maintaining a business in the lodging, café, retail, amusement, or sports enterprises.
Where would entrepreneurs be able to discover opportunities in covid-19?
Opportunities in covid-19 are all over — entrepreneurs need to realize how to remember them to hold onto them.
Prior to diving into market research, ask yourself this inquiry first: “What do individuals need during a wellbeing and monetary crisis?” The main pieces of information are in the words “wellbeing” and “financial.” Then ask yourself, “What aptitudes do I have? What aptitudes do I need or need to learn?”
To begin revealing the requirements of the market, go on the web! There are such countless extraordinary instruments accessible to help check what the market needs. Yet, continue with alert. We actually don’t have an away from of what the enduring effects of the pandemic and monetary aftermath will be, yet entrepreneurs can begin little and scale as they see accomplishment in their new specialty.
Here is a snappy rundown of where to contemplate the market to reveal opportunities in covid-19 pandemic:
- Google Search Trends
- News Reports
- Economic Reports
- Climate Reports
- Health Reports
- International Trade Deals
- Emerging Global Markets
- Technology Acceleration and Innovation
- Local Government Resources and Grants
Seeing how organizations and governments move can serve to ensure you actually and monetarily as we as a whole explore unknown waters. Likewise, with any venture opportunity, entrepreneurs should have enough monetary assets to develop while controlling the outpourings and boosting their inflows of income to endure.
As we see today, any business that gives an answer for help keep the lives of the populace running while they stay in segregation is a demonstrated plan of action that works.
Here is a fast rundown, in no specific request, of the top items and administrations where cash is at present streaming:
- Masks, Personal Protective Equipment, Hand Sanitizers, Temperature Devices, etc.
- Home Essentials and Improvement
- Hospitals, Medical Laboratories, Pharmacy
- Home and Food Delivery Services
- Grocery Stores, Tech/Office Product Retail
- Blogging, Influencer and Digital Marketing
- Online Education and Virtual Services
- Website Design, Coding, Software as a service (SaaS)
- Curriculum Design,Professional Writing, Editing,
- Logistics and Transportation Companies
- Trash Collection, Laundry Services, Landscaping
- Hardware Stores
- Security Services
- Utility Services
- Janitorial, Cleaning and Disinfecting Services
- Pet Products and Services
- Home Beauty
- Entertainment and Gaming
An opportunity to search for opportunities in covid-19 is currently. With any additional time, a business visionary can chip away at reconstructing a site, make new frameworks, converse with clients, overhaul hardware and make new item contributions. Another proposal is to exploit distant work. It is more secure, more profitable and can accompany more pay and more noteworthy way of life adaptability.
Each crisis is an opportunity
Remember that the absolute generally troublesome or fascinating organizations have been made and took off during seasons of crisis.
It is in every case great business practice to tune in to what your clients need to reveal opportunities from inside a current business. Entrepreneurs who effectively study the market will have a preferred position in taking advantage of lucky breaks in the steadily changing scene of our economy.
After the COVID-19 crisis the exercises to learn are:
More restricted travel of products and individuals, eminently business explorers (more far off working and far off gatherings) because of the effect of physical removing necessities. We should factor in future clean emergencies or even new battles because of worldwide congestion.
The possible development in “dematerialization” of items and administrations: for instance, we could observer a blast in 3D printers to create covers and ventilators in every nation.
Greater readiness incorporate dynamic: for instance, we’ve seen organizations like Apple changing their activities essentially overnight to configuration, produce and boat face shields for medical specialists.
The ease item sourcing model, where China and India are the world’s producers, will be finished. Globalization too. This crisis will change the connections among nations and states: introducing new difficulties, new stakes, new perils, new dangers (wellbeing and atmosphere).
Governments should, and will, request to be free and self-ruling concerning basic medical supplies and medicines. We can figure out how Korea, Singapore, and Taiwan have quickly contained COVID-19, however, their populaces are prepared to acknowledge individual following and facial acknowledgment innovations which are not yet worthy in different social orders (a lot of Europe for example). A world less open and, presumably, less free is not out of the ordinary.
With virus control prone to continue in numerous pieces of the globe, we’ll see without a doubt better approaches for life delivering new necessities, which will thus make new opportunities for entrepreneurs. Some new plans of action, new proposals around dematerialization, should be imagined.
In the coming years, the new lord of the world will be the “Amazon of dematerialization”. Also, it will be the entrepreneurs who will execute this new world.
Rahul Raghuwanshi is an SEO specialist and SEO Content Writer at Special Oilfield Services. Special Oilfield Services is one of the leading oil and gas industry maintenance and solution provider based in Oman, UAE.
We provide optimal drilling and completion, vibration monitoring and analysis, mechanical and reliability asset management, chemical solutions, and drilling and completion services along with reliability and asset integrity services, to oil and gas in all over the globe. With our latest and most advanced techniques we deliver best results to our customers. For more information visit our official website speciloilfield.com.
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