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Kakaki Media – Providing Suitable Publicity Solutions to Businesses and Events

The acceptance of one’s self is the essence of the whole moral problem and the epitome of a whole outlook on life because most men would rather deny a hard truth than face it. A young man who realized his poor academic performances but didn’t want to waste his life, begun to chase his passion. Oyebola Rokeeb Oyeniyi is the CEO of Kakaki Media, a campus media. We had the chance to let him talk us through the beginning of his startup.

 

Name: Oyebola Rokeeb Oyeniyi
Email: oyebolaadediran@gmail.com
School & Course of Study: Tai Solarin University of Education, Studying Economics.
Year/Level: 400 Level
Business Name: KAKAKI MEDIA
Contact Number: +2348103627898

Kindly tell us what your campus business is about?

Kakaki Media is a campus media which is focused on digital marketing, event coverage and publicity, multimedia and journalism. Kakaki Media is not only a campus media but a creativity hub for students and non-students to explore into the world of media & digital relation.

Where did the idea for your business come from?

It evolved as a result of my poor academic ability and not wanting to be a waste. Media is something I have always loved and it’s a great opportunity to get started with self confidence and I can boldly say it is one of my best decisions today.

SEE ALSO |  King Gideon: Meet the Student Entrepreneur Seeking to Fight Diabetes with His Pure Honey Business

Which gap did you see and intend to bridge with your business?

According to my research, there are many businesses and events lacking proper publicity. Business owners don’t know that the publicity strategy you use for water is different from that of fruit juice.

Does your campus inculcate the spirit of entrepreneurship in students?

Yes! There are many organizations on campus which are aimed at driving up the entrepreneurship spirit in students. E.g: Enactus Tasued.

How do you manage to combine both academic work and business so you are not adversely affected?

With my effective and efficient time management, I am able to combine the two.

How did you determine there was market for your type of business?

As a student and a very social person, I attend many events, seminars and gatherings within and outside campus which made me observe that, most events are well planned but not given enough publicity which can drive audience to the venue. There are also many business owners on and off campus who lack the best publicity strategy for their businesses. I intend to make income through these faults.

How did you manage to raise your startup capital?

The magic about the start up capital is that I started with just 1,000 Naira. But the human capital is of high value because I maximized the use of resourceful people around me.

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What is your business model and how do you make money?

I render a subscription based service (Weekly, Monthly). My income is on a regular basis.

What challenges do you come across and how are you handling them?

The challenge I face from clients is that, they find it difficult to believe your new brand but I use a strategy called Pro-Bono: where you have to render a free service to get a recommendation or referral. But now that’s no more a challenge because before you subscribe, you are entitled to a trial subscription.

Do you intend to continue with the business upon completing school?

Absolutely yes! I even have some people who are looking up to me.

How did your colleagues and family respond to your new venture?

My colleagues love the idea and in class they don’t call me by my name anymore but with my brand name. Some don’t even know me by name but by my brand. There are some lecturers in my department that call me, KAKAKI BOY.

My family accepted everything I did except my dad, but as time went on I was able to convince him. He is also one of the people who call me, Kakaki.

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What do you consider your most significant achievement so far as a Campus CEO?

I have never gotten nor been nominated for an award personally, but with my brand I have 3 awards and counting. Also, people see me as someone who is financially independent and want to be like me. I call myself, Father of Many Nation.

What message do you have for colleague students who want to start their own businesses?

You will never succeed until you try, and you will never try until you start.

You do not achieve greatness by starting big but doing the little things one day at a time. Oyebola Rokeeb Oyeniyi is an inspiration to other young  Africans who aspire to be entrepreneurs.

Are you like Oyebola Rokeeb Oyeniyi? Let your story motivate someone else.

 


Are you in any of the African tertiary institutions? Do you have a business you are running from campus? Let’s share your story to the world. Submit your profile here: CAMPUS C.E.O. FORM

Was this interview inspiring? Leave us your comment.

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A young Ghanaian who believes Africa has a lot of potentials to change the world. Passionate about entrepreneurship, innovation and technology. Follow @TSH_Africa for anything on entrepreneurship

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CAMPUS CEO

King Gideon: Meet the Student Entrepreneur Seeking to Fight Diabetes with His Pure Honey Business

Gideon Buluse Awalena is a final year student of the University of Ghana, offering Bsc Administration, troubled by the record number of Ghanaians who are diabetic resulting in severe consequences and it is for this reason that he starts a campus honey business called King Gideon Enterprise which is distributed nationwide.

The menace of diabetes is on the rise with statistics from the National Association of Diabetes Ghana estimating that one (1) out of four (4) Ghanaians you meet on the street will be diabetic by 2020. In 2017 alone, about 518,400 cases were recorded.

It is against this background, King Gideon Enterprise creates awareness for consumers to switch to the use of honey to reduce the high risk of diabetes which has become a national health problem.

In this story, he shares interesting insights on how he raised capital to start his campus business, how supportive family and friends were and why he will need further funding…

1. Kindly tell us what your campus business is about?

King Gideon Enterprise is established by Gideon Awelana Buluse. We transport honey from the northern part of the country to Accra and supply to individuals and organizations. Much of my sales are done on the University of Ghana campus.

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2. Where did the idea for your business come from?

I am of the thought that it is only entrepreneurship that can help transform the lives of people in a country. Immediately I started level 100 and understood where I was coming from, I always looked for a business idea that I can start with little money and improve upon it as time goes on. I realized that the north has lots of sunshine and the trees there are also good for the production of honey and so I encouraged few men to start rearing them and I will buy it from them after harvest. That was after I had realized the persistent rise in diabetes in the country and so I capitalized on it to provide a substitute to sugar which has a lot of health benefits.

3. Which gap did you see and intend to bridge with your business?

The persistent rise of diabetes, and the numerous health benefits associated to honey are what I have seen.

4. Does your campus inculcate the spirit of entrepreneurship in students and how?

Yes, many of the departments normally organized business talks and invite corporate personalities to speak to us on the need for entrepreneurship.

SEE ALSO |  Iamgeneius - Bridging the Media Sector Gap in Ghana and Strives to be Industry Best

5. How do you manage to combine both academic work and business so you are not adversely affected?

I am bent on transforming the world with my honey business, so, I keep on putting hard work and determination on my table everyday. Sometimes I sleep for just 1 hour out of the 24 hours in a day.

6. How did you determine there was market for your type of business?

I spoke to some medical experts on rising diseases in the country and almost all of them mentioned diabetes. I asked of the remedy and they suggested that honey could be of a help but with a reservation that most of the honey that is being sold in the market is not pure. There I realized that if people got original honey they will be willing to buy.

7. How did you manage to raise your startup capital?

I did night watchman job to raise money to start King Gideon Enterprise.

8. What is your business model and how do you make money?

I use a combination of scalability and viability models.

9. What challenges do you come across and how are you handling them?

Funds to expand and to improve on packaging.

10. Do you intend to continue with the business upon completing school?

Yes.

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11. How did your colleagues and family respond to your new venture?

At first they were not supportive but now they are getting interested in the business.

12. What do you consider your most significant achievement so far as a Campus CEO?

My willingness to take the risk and start with the business.

13. What message do you have for colleague students who want to start their own businesses?

I encourage every young person to get it moving no matter the circumstance. I know it is hard, but our success is in the womb of time if we do not give up.

If you are convinced by Gideon’s story and want to reduce the risk of being diabetic, start ordering your pure honey from King Gideon Enterprise via contact number, 0504464117 and you can send email to gideonawelana@gmail.com


Are you in any of the African tertiary institutions? Do you have a business you are running from campus? Let’s share your story to the world. Submit your profile here: CAMPUS C.E.O. FORM

Was this interview inspiring? Leave us your comment.

Follow #TSH on Facebook and Twitter for more change making interviews

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