Would you rather take cooking lessons from a top chef or would you rather have him make the food for you? For most people they would rather have the food instead of the lessons.
You have heard it said that give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.
Unfortunately that saying doesn’t work for most businesses.
More often than not, your clients would rather have you do the work for them than to do it themselves.
The better you get at giving the client what they want without them doing any work, the more appealing your products will be.
People want things to be done for them. The less brain power they use, the better. The path of least resistance is usually the most appealing so do well to add that to your marketing and product development.
The purpose of reading is not to flip pages. The purpose of reading is to acquire knowledge. This is why most people would rather watch TV than read a book.
It’s not that they are dumb or lazy but that watching pre-packaged information is more appealing than digging for it yourself.
Whenever you get the chance, always say and try your best to do the work for the customer or at least try to do most of it.
The less someone has to do to get what they want, the more likely they will buy.
- Offer to deliver instead of having the customer pick it up.
- Offer to install instead of having the customer do it themselves.
- Offer the research instead of giving them the sources of information.
- You will notice this course comes with blueprints and systems that I have already created for you.
What Done-For-You products or services do you provide?
Was this article useful? Kindly leave your comment.