“Brands are not logos…” – Bernard Kelvin Clive
Your brand is more than just a creative name, cute logo or a complimentary card; it’s a promise of value, it’s a distinctive voice, it’s a core message, it’s passion driven by purpose, it’s a positive impact that creates an impression.
One cannot talk about brands without reference to logos, however, a brand is more than just a logo.
Some people mistakenly assume that a brand is its logo, no; a logo is a part of a brand’s identity.
Here are some misconceptions about logos:
1. A logo must be sophisticated; huh, a logo should be complex, that’s laughable, in fact, the simpler the better.
2. A logo must reflect what the company does; huh, a logo should communicate what the brand is, not what the company does.
3. A logo must have less colours; two colours should be enough. Huh, here again, a logo is not about being colorful or not. It focuses on how you choose to market your brand.
4. A logo must either have symbols or name of the company in a text; huh, simply defy all odds and get your logo to represent your brand.
Too many rules of do’s and don’ts may ruin your brand’s logo.
The bottom line is, your logo is your differentiation mark and anyway you can make it stand out, do it!
NB: This doesn’t mean design your logo yourself, get a professional graphic designer to do that for you.
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