Nine Days’ Wonder Threat to Many African Entrepreneurs

In 1553, Lady Jane Grey became the Queen of England. Unfortunately, nine days after her enthronement as a queen, she was dethroned. Accused of treason, she was beheaded a year later. It was from that incident that the idiom “a nine days’ wonder” was coined – meaning, in brief, “something that makes people excited for only a short while.”

What an apt way to encapsulate the error of this present age!

Regrettably, many people are riding on the delusive wheels of various nine days’ wonders. From the street boys and girls that take in hard marijuana, to the urbane ones in the offices that inflate a little here and a little there of project costs. From youths that postpone the call of responsibility, to the adults that explain away such call. From employees that bring no tangible value to the table but get a paycheck in return, to entrepreneurs that hoodwink unsuspecting clients just to make a sale.

From flash in a pan to the out-of-the-frying-pan-into-the-fire ambitions, the syndrome of the nine days’ wonder is now trendy in the business space, leaving many entrepreneurs intoxicated and tainted through the pathway of building an enterprise.

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The truth is that, as entrepreneurs, we all face the ploy of various nine days’ wonders. There are times when we get so blindfolded or consumed by the short-range razzmatazz of our desires or actions to scale our business that we fail to project into the future to see the bridge that it holds.

We hit a home run in our business like magic and then we begin to ride non-stop on the euphoria of such fleeting wonder, thinking that that’s the only way the cookie crumbles. And by the time the whole hoopla is over, we are surprised and pained that it doesn’t last after all.

So what’s the point?

Well, the point is very simple, loud, and as plain as the nose on your face.

Don’t be a victim of a nine days’ wonder!!!

As an entrepreneur, don’t be in the league of those who get overwhelmed or distracted by the immediate, soothing, short-term gratification of their ambitions, decisions, or actions. Rather, as an entrepreneur, you must learn to see beyond the now, project into the future, and stick to what truly lasts.

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Have a soul, buddy.

Let’s always remember that whatever we are building as entrepreneurs is not for us alone, but also for both posterity and progenitors. And they will gather some day to hold us accountable. Because if truth be told, when all is said and done, a nine days’ wonder isn’t ‘wonder-ful’ after all.


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