Choosing a Brand Ambassador for a campaign, product or a company can be a daunting task to undertake. The success of your engagement with a brand ambassador will be measured by your overall campaign goal.
Over the years, we have seen companies engage several personalities from various industries such as sports, entertainment, lifestyle and business for one campaign or the other.
It is evident that brand ambassadors play very vital roles in influencing consumer perception as well as promotional strategies. Studies have shown that, over 70% of brand perception by consumers is determined by the experience with an individual representative of the brand.
They are either engaged to become the face of a particular product, a campaign or a company by leveraging on their personality and following both online and offline to influence, communicate, promote or drive consumers to action. These partnerships most times are meant to increase awareness and generate consumer appeal, trust and possibly the eventual purchase depending on the ultimate goal of the campaign.
In some instances, things could get out of hand with a brand ambassador which could have dire consequences on the company’s reputation and in turn affect the company’s revenue.
In avoidance of any crisis and damages, companies and brand managers need to consider the following in deciding who, why and how they should sign up that brand ambassador.
1. Do a thorough research
Before ever settling on who to engage for a brand ambassadorial role, make sure to do a thorough background check of who the person is. Know who they are, what they do, what they represent and their values. Review their history and past affiliations with other brands. Be sure the person has a good track record that will make consumers trust him or her and which will certainly be translated onto your product. Consider someone who is trustworthy and can represent your brand at all times. Your research should also answer questions such as; Does he or she appeal to your target market? Does the person have the tendency to drive consumer decision to purchase? Once these are answered in the affirmative, then you are good to go.
2. Consider someone who is media and consumer friendly
Brand ambassadors must be media-friendly and relate to all persons across board. They must be able to answer questions about your product and speak confidently and directly about your brand to the media and also help you in achieving your entire communication and brand goal. Additionally, they should be able to properly deliver your message to the right target market. Being in a social media and technological era, it will be an added advantage to have someone who has a good following and engagement on social media.
3. Clearly state his or her scope of work
Once you have settled on who you want to sign up for as your brand ambassador, clearly spell out their scope of work in a written document that binds his or her deliverables, timelines and KPI’s etc. With this done, the brand ambassador understands the magnitude and scope of the work before work commences.
4. Provide detailed Messaging Guide
Providing them with a messaging guide will be in place to ensure that they know what to say, when to say it and through which medium they ought to say it. A messaging guide also sees to it that the right information is being conveyed to your intended target market. It should be relatable and done to reflect the personality’s way of doing and saying things.
5. Sign a Memorandum of Understanding or Contract
Having a binding document is very crucial when working with a brand ambassador for your business or product. Many a times, people do not take this aspect seriously and eventually find themselves in legal battles. The contract should clearly spell out the legal ramifications should either party default on their obligations as stated in the binding document. Issues of exclusivity and default should all be clearly agreed upon before appending a signature onto the document. When not sure, do consult a legal practitioner to assist you on that.
6. Have a Crisis Communication Plan
No one expects crisis in any business venture, but the unexpected always happens. It will be best to have a plan in place to deal with such issues rather than to be caught off guard and unprepared. A crisis communication plan will be a road map to guide you in dealing with any issue that will arise as a result of your partnership with the brand ambassador. It will direct how to manage and communicate your way out of the ‘mess’ created. A crisis management specialist can help you get a plan in place.
Faith Senam Ocloo is a Fashion PR Specialist and founder of E’april Public Relations, a boutique PR firm specializing in fashion, beauty and lifestyle. She can be reached on +233272686959, firstname.lastname@example.org, @senamapril on Instagram and @faithsenam on Twitter.
Was this article useful? Kindly leave your comment.
How Entrepreneurs Can Spot Opportunities In COVID-19 Pandemic?
Notwithstanding the worldwide COVID-19 pandemic, entrepreneurs need to confront another reality: that it isn’t just a gigantic clean and wellbeing crisis influencing millions, or even billions, of individuals across the world. This is likewise inciting an extraordinary plunge in the worldwide economy. But there are opportunities in covid-19 crisis.
The public authority, general wellbeing and financial reactions are immensely extraordinary on the off chance that you are a business person. As business originators, you will likewise require totally different activity designs set up contingent upon your area and industry.
On the off chance that you are in web-based shopping, food conveyance, video gaming or video conferencing ventures, where the business is as of now blasting, it’s a totally unexpected picture in comparison to in the event that you are maintaining a business in the lodging, café, retail, amusement, or sports enterprises.
Where would entrepreneurs be able to discover opportunities in covid-19?
Opportunities in covid-19 are all over — entrepreneurs need to realize how to remember them to hold onto them.
Prior to diving into market research, ask yourself this inquiry first: “What do individuals need during a wellbeing and monetary crisis?” The main pieces of information are in the words “wellbeing” and “financial.” Then ask yourself, “What aptitudes do I have? What aptitudes do I need or need to learn?”
To begin revealing the requirements of the market, go on the web! There are such countless extraordinary instruments accessible to help check what the market needs. Yet, continue with alert. We actually don’t have an away from of what the enduring effects of the pandemic and monetary aftermath will be, yet entrepreneurs can begin little and scale as they see accomplishment in their new specialty.
Here is a snappy rundown of where to contemplate the market to reveal opportunities in covid-19 pandemic:
- Google Search Trends
- News Reports
- Economic Reports
- Climate Reports
- Health Reports
- International Trade Deals
- Emerging Global Markets
- Technology Acceleration and Innovation
- Local Government Resources and Grants
Seeing how organizations and governments move can serve to ensure you actually and monetarily as we as a whole explore unknown waters. Likewise, with any venture opportunity, entrepreneurs should have enough monetary assets to develop while controlling the outpourings and boosting their inflows of income to endure.
As we see today, any business that gives an answer for help keep the lives of the populace running while they stay in segregation is a demonstrated plan of action that works.
Here is a fast rundown, in no specific request, of the top items and administrations where cash is at present streaming:
- Masks, Personal Protective Equipment, Hand Sanitizers, Temperature Devices, etc.
- Home Essentials and Improvement
- Hospitals, Medical Laboratories, Pharmacy
- Home and Food Delivery Services
- Grocery Stores, Tech/Office Product Retail
- Blogging, Influencer and Digital Marketing
- Online Education and Virtual Services
- Website Design, Coding, Software as a service (SaaS)
- Curriculum Design,Professional Writing, Editing,
- Logistics and Transportation Companies
- Trash Collection, Laundry Services, Landscaping
- Hardware Stores
- Security Services
- Utility Services
- Janitorial, Cleaning and Disinfecting Services
- Pet Products and Services
- Home Beauty
- Entertainment and Gaming
An opportunity to search for opportunities in covid-19 is currently. With any additional time, a business visionary can chip away at reconstructing a site, make new frameworks, converse with clients, overhaul hardware and make new item contributions. Another proposal is to exploit distant work. It is more secure, more profitable and can accompany more pay and more noteworthy way of life adaptability.
Each crisis is an opportunity
Remember that the absolute generally troublesome or fascinating organizations have been made and took off during seasons of crisis.
It is in every case great business practice to tune in to what your clients need to reveal opportunities from inside a current business. Entrepreneurs who effectively study the market will have a preferred position in taking advantage of lucky breaks in the steadily changing scene of our economy.
After the COVID-19 crisis the exercises to learn are:
More restricted travel of products and individuals, eminently business explorers (more far off working and far off gatherings) because of the effect of physical removing necessities. We should factor in future clean emergencies or even new battles because of worldwide congestion.
The possible development in “dematerialization” of items and administrations: for instance, we could observer a blast in 3D printers to create covers and ventilators in every nation.
Greater readiness incorporate dynamic: for instance, we’ve seen organizations like Apple changing their activities essentially overnight to configuration, produce and boat face shields for medical specialists.
The ease item sourcing model, where China and India are the world’s producers, will be finished. Globalization too. This crisis will change the connections among nations and states: introducing new difficulties, new stakes, new perils, new dangers (wellbeing and atmosphere).
Governments should, and will, request to be free and self-ruling concerning basic medical supplies and medicines. We can figure out how Korea, Singapore, and Taiwan have quickly contained COVID-19, however, their populaces are prepared to acknowledge individual following and facial acknowledgment innovations which are not yet worthy in different social orders (a lot of Europe for example). A world less open and, presumably, less free is not out of the ordinary.
With virus control prone to continue in numerous pieces of the globe, we’ll see without a doubt better approaches for life delivering new necessities, which will thus make new opportunities for entrepreneurs. Some new plans of action, new proposals around dematerialization, should be imagined.
In the coming years, the new lord of the world will be the “Amazon of dematerialization”. Also, it will be the entrepreneurs who will execute this new world.
Rahul Raghuwanshi is an SEO specialist and SEO Content Writer at Special Oilfield Services. Special Oilfield Services is one of the leading oil and gas industry maintenance and solution provider based in Oman, UAE.
We provide optimal drilling and completion, vibration monitoring and analysis, mechanical and reliability asset management, chemical solutions, and drilling and completion services along with reliability and asset integrity services, to oil and gas in all over the globe. With our latest and most advanced techniques we deliver best results to our customers. For more information visit our official website speciloilfield.com.
Got News for us?
Submit Press Release/News: Have you recently launched your startup, raised funding or any news about your company? Email us at email@example.com. We will be happy to share your story with the world!