For any business, it is almost impossible to keep up-to-date with the different sets of connections you have on the different networks. Instagram is just one social network among many others you can use if you are using social media as part of your marketing strategy to grow your business.
Below are seven (7) ways to grow your business using this medium.
1. Create a brand specific strategy
Your brand strategy on social media should be unique. Keep your content strategy focused on your brand’s unique way of seeing the world. Instagram is a photo and video sharing site. Connect your business with your ‘tribe’ or customers on this social network in a very consistent and particular visual way.
2. Generate a flexible posting plan
Carley Keenan offers the following advice on the frequency of sharing on Instagram:
“You don’t need to post every day. The ‘feed speed’ on Instagram is still mostly laid back. If you start posting a lot, you might saturate your followers’ feeds, and you don’t want to force yourself into the noise too often. Decide what you have ready to post and create a schedule to help you remember what to post when and to track what is working once you get going.”
3. Cultivate a following
To get more followers on Instagram:
– Connect your Facebook account.
– Use relevant, popular hashtags.
– Engage by following others and liking their photos.
– Cross-post selected images to your Facebook page with a hashtag that aligns with your campaign or brand image to help people who don’t know you’re on Instagram to find you there.
4. Follow your followers back
The people you follow on social networking platforms make all the difference in the world. Many brands and businesses on Instagram, especially those with very large followings don’t follow back. To create strategic relationships on Instagram, find the brands and people you enjoy and can learn from in your followers and follow them back.
5. Monitor your brand hashtags
Your consumers are using your tags to connect with you. Be sure to keep checking your Instagram hashtags’s, just like you would your Facebook Page and Twitter mentions. Respond to comments and concerns quickly, and you’ll build happy customer relationships.
6. Inspire potential customers
Post photos that are relevant to your brand and potential customers. For instance, a foods store or market posts representative photos to promote healthy, wholesome food products, store events, sustainability and their active community of customers and employees. Attract your target market with images that share a compelling and inspiring story.
7. Embed Instagram video in your blog or website
Instagram released a new embed feature for its desktop web browser version. Since you never know who will see your shares on a social networking platform, embed your Instagram video in your blog or website to extend the reach of your content.
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