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Sleep: A Productive Tool is A Must for Every Entrepreneur

Jokes apart, as entrepreneurs we have got to learn how to pause, push the loads of work aside, and just sleep. There was one of those day that got really hectic for me, no doubt.

I started the day noticing I had some residual amount of sleep still hanging on the corridor of my lovely eyes. I ignored it.

I started the day anyways. Did a quick bank run. Followed up on my team and business partner concerning some needfuls for the launch of a new training product.

We got that cleared, dusted and ready to shoot. Worked on some vital deadline documents to send to some corporate prospects and clients for a job proposition and an invitation to host a top CEO on one of our platforms.

Goodness, that got completed and sent. Called their office desks to inform them of delivery. Responded to mails and had good discussions with very interesting and beautiful people online that would be needing my firm’s business development and support services.

But by 3:25 p.m. I had begun experiencing some brain load, feeling really, really sleepy.

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Paused work.

Shut down my laptop and had a lunch.

As you guessed right, I placed my phone on silent mode, then went back home to get myself some good 1 hour, 30 minutes sleep. I woke up and felt very reinvigorated. Noticed many notifications on messages to respond to. Read them and responded, had a good shower and headed out to supervise a soon-to-be released campaign material for ‪#‎TheIncubatorsCONNECT‬ with a team member.

By 7:00 p.m. that evening I did a 2-hour online business coaching/strategy exercise with a paid client living in far away Enugu, South East, Nigeria. That took me to 9 p.m. or maybe 10, then relaxed to watch a movie and finally grabbed that long awaited sleep.

Okay entrepreneurs, here’s the meat. Sleep is good, veeeery good. I tell you, sleep is the best thing since slice bread was ever invented by God himself. Don’t mind people who tell you otherwise. I think where the problem lies in the permutations. Anyway, my point is, sleep is sweet.

I mean, the productive one. So let’s learn to carry it along as we travel ahead and build great enterprises. “I don’t joke with my sleep,” like the ladies would say…and the guys too.

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Chinonso Ogbogu is that ENTREPRENEUR that helps other ENTREPRENEURS create the business and life they desire.

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ARTICLES

Source Beauty is pushing the boundaries of Egyptian e-commerce

Egyptian e-commerce

Egyptian e-commerce: the county’s digital drive has not yet gotten to the growth typically seen in European countries and North America. However, as businesses have started shifting online, customers are now following suit, resulting in the gradual development of the digital eco-system.

Innovation, such as digital marketing, is reinventing the consumers’ path to purchase. The Egyptian e-commerce market is expected to grow at a rate of 33% annually to approximately $3bn by 2022, according to Oxford Business Group.

Source Beauty and disruption

The increase in e-commerce comes from rising internet penetration rates, driven by connected and digitally savvy millennials. Several platforms, both locally and internationally, such as the direct-to-consumer beauty platform Source Beauty, have disrupted the beauty industry in the region to drive their growth by truly connecting with their customers.

By being aware of the changing consumer behaviour trends in the e-commerce landscape, service providers like Source Beauty are continually fostering customer engagement with a community they have created. The customer service team, along with the editorial and marketing teams, respond to each comment and direct message, making customers feel listened to.

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Lydia Schoonderbeek, the founder and CEO of Source Beauty, said:

Egypt has traditionally been a price-driven market. After devaluation and high inflation rates, people have become much more price sensitive. People are consuming less and are shifting away from imported products due to price, accessibility and inconsistency in supply. As a result, they’re looking for local alternatives.”

Egyptian e-commerce
Founder of Source Beauty, Lydia Schoonderbeek

In line with its digital transformation and financial inclusion agenda, the Egyptian government has set in place directives to raise the limit for electronic payments for individuals via mobile phones to EGP30,000 (USD1,905) per day, and EGP100,000 (USD6,350) per month, since March 2020. Traditionally, 70% of online purchases were cash on delivery, which has proven to be a major challenge to e-commerce growth throughout the region. This preference has changed to credit card payments, increasing to 30% from 16% due to the spread of Covid-19, but it remains to be seen whether purchasing behaviors will be affected in the long term.

The CEO of Source Beauty further added that, the company had seen substantial growth thanks to the COVID-19 global pandemic, with existing and new customers wanting to limit in-person beauty services and adhering to social distancing and mask-wearing requirements. Beauty customers, she says were changing spending habits, moving towards products that allow them to recreate the salon experience in their homes and protect them from the potential impact of an increasingly digital lifestyle. Finally, she believes they have seen customers prioritising skincare and haircare purchases over makeup.

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The question is, ‘Is anyone in Egypt going to buy beauty products online?’. Who thought people would buy books on the internet from a website called Amazon! Well, the answer seems to be YES. Consumer spending in Egypt on non-essential goods has reached EGP 3.90bn in 2020 and is set to reach 8.81bn in 2021, according to FitchSolution’s 2021 Report.

According to the Egyptian e-commerce beauty company, Source Beauty, it believes that the world is in an era where consumers are looking to associate with brands and not products, to make their beauty purchasing decisions and this is where homegrown brands like theirs will doubtlessly lead to economic growth in Egypt.

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