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Social Media Marketing, Do I Need A Strategy?

So someone asked me this question not too long ago, I have to be honest I was astonished that a business owner would ask such a question, I mean what’s a business without a plan and a marketing strategy?

Hey! But I also understand, because here in South Africa, we are still far behind in terms of digital marketing as a whole compared to the more developed countries. Although we have taken strides and the growth is there, the truth is that the digital space is growing at a pace a bit too difficult for many small business owners to keep up with. It’s the bigger brands that seem to have it all figured out.

Back to the question, do you need a social media marketing strategy?

A simple answer is yes, if it is marketing then it is doomed to fail without a strategy, another thing to note, no matter what word you put before marketing e.g. social media “marketing”, direct “marketing”, email “marketing,” the list is endless, it is at the end of the day ‘marketing,’ no back and forth with that point.

Maybe the confusion is to determine how developing a social media marketing strategy works. I am not sure but in this article, I will tell you a bit more on how to develop a social media marketing strategy and some of the trends to look in to for 2017. So why should you have a strategy for your social media marketing?

1. To have clearly defined goals: it’s not easy to achieve the best out of social media marketing if you have no clearly defined goals, otherwise you will just be on your Facebook page uploading endless promotional materials which defeat the purpose of ‘social’ media. With clearly defined goals, it must be backed up by research to understand your target audience, this will help with your campaigns, you will know what keeps the highest engagement possible on your social media platforms.

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2. Build your brand: it takes many years to build a strong brand but fortunately with social media you can achieve that within 2 years or less. If you do what I did when I started out with social media, which is promote-promote-promote, you don’t build a good brand, in fact you become that one guy or brand to ignore because your social media pages are boring, annoying, irrelevant and without value, maybe even all the mentioned. I know a few, hey!

3. Lastly and I imagine the only one most people care about, is to effectively sell their products and services. I have seen great products sold ineffectively, I have myself had great services, affordable quality services that I was just not getting enough clients for. Why? Because I was too quick to rush into selling, before I did my full research, before I developed a strategy to use, before I built a solid brand and it did not work out in my favor now that I look back.

I got clients but it was not as much as I believed and, my services were just too cheap, yet my potential clients would go for the same quality of services from other people. Sometimes I would see that my work was better in value and quality but they still chose the more expensive guys, whom I now know worked very hard in building their brands and I now respect them for following a process I took for-granted and it came back to haunt me. I am going to ask you a question and you should take your time in answering it. Why do you need a marketing strategy? Don’t think social media, Search Engine Optimization (SEO), Pay-per-Click (PPC) or any other form of marketing, just think market – why do you need a marketing strategy?

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Now let’s speak trends, my dear friend reading this from outside of Africa in terms of digital marketing we are still trying to catch up, some businesses are still trying out which options are best for their brands. So these may not be for you but they also maybe if you are selling anything in this part of the world. So these are the trends to look out for in 2017:

1. Content writing

Content writing has proven to be one of the best way to drive people in to potential clients and this has worked for me. If you are a farmer for example and have a blog or website, even any other online platform such as one you’re reading from then you should take content writing seriously because the story you tell or information you share will create you more loyal customers than those you would get from just promotional written content, again I mention myself as an example. It also benefits your brand for search engine purposes, you create free SEO for your brand, you don’t believe me? Then google “Tshepo Mavimbela” and what you will see is only the beginning of my branding process which I gave myself 3 years to establish. So be patient with content writing if you are using it for the purpose of SEO more than anything.

2. Social Buying

As we move further into the digital space, people are beginning to understand online shopping and they are also trusting it, so adding a call-to-action button to content like “apply now” or “buy now” will have a significant growth over the next year. Why? I am not sure, but from personal experience it is so much more convenient to just click buy now from social media than to browse through an online store plus it’s time saving. Oh yeah! so that’s why, it is easy? Yes very easy but if you have too many products to sell then it’s best you add the ones you believe will sell in large numbers.

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3. Video content

Have you noticed how you are more likely to read a post with an attention grabbing image? Well you’re not alone and many social media sites have taken this seriously with analytics algorithms more optimized for visual content, more and more people pay attention to video content so take advantage of YouTube, Google-owned product which is a search engine tool of its own. You are more likely to increase your digital presence and search ranks for FREE by using video content (making b=video may be a bit expensive, I won’t lie). You also have Facebook, Twitter, Instagram and the fast grower SnapChat to use video content on.

The chances of growing your brand have exponentially increased. Gone are the days where you depended only on TV, radio and print media but if you can afford these then by all means don’t rule them out just yet, there’re still people out there who actually pay attention to commercial advertising. Following these trends or not, the bottom line is social media marketing is real marketing, digital marketing as a whole is redefining marketing as we know it and to go at it without any strategic approach is simply injuring your brand. So again yes you do need a strategy for social media marketing and use it effectively then #GrowthIsInevitable

Whatsapp or call me at +27 60 724 2002


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Tshepo Mavimbela is a serial entrepreneur and founder of iRebel Media House a digital marketing agency in South Africa, he is Social Media Marketing Strategist, Co-founder of The Social Club SA, Social Media Marketing Coach and Speaker and Co-owner of recording studios Trap Kitchen. Start Up enthusiast with a dream for exponential entrepreneurial growth in Africa and eradicating poverty.

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ARTICLES

How to Gain Self-confidence as a Professional Trader

Confidence is one of the key ingredients which will allow you to trade the market like a pro trader. If you wish to build your career in the investment world, we strongly recommend that you learn to take the trades with strong confidence. It might take a while to get used to the overall concept of trading but once you become good at analyzing the market data, you can build your confidence level. But developing your skill in the retail trading industry is not that easy. You have to follow some specific rules and only then you can expect to become a full-time trader.
In this article, we are going to give you some advanced tips which will allow you to trade the market with a high level of precision. Once you become good at following the tips mentioned in this article, you will never struggle in the ETF trading industry.

Forget about the past trades

The novice traders get biased with the losing trades. They keep on monitoring the market and repent of their mistakes. On the contrary, the professional traders take smart steps and without any repentance, they look for the next trade signals. If you wish to develop yourself as a professional trader, we strongly recommend that you forget about your past trades. You can’t undo your past. Instead, look for the next trade signals strategically and try to find the solutions to this market.

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Trade with long term goals

You must take the trades in the market with long-term goals. Without setting up long-term goals in the investment business, it is very hard to stay tuned with the market changes. View the website of Saxo and learn about the importance of having strong determination in the trading business. Unless you are determined with your actions, you will keep on losing money most of the time. So, follow a conservative way and systematically take the trades. Once you become good at evaluating the key direction of the market, you can easily change your life.

Analyze the high impact news

Learning about fundamental analysis will improve your decision-making skills to a great extent. Very few traders in the retail trading industry have the skills to evaluate the fundamental data in the market. If you want to survive in the retail market, you must learn to take your trades systematically. Forget the fact that you are know everything about this market. See how the news data changes the course of the trend. As you become skilled in analyzing high-impact news, you will slowly learn to take the trades with strong confidence. This will also make you a better trader and let you systematically trade this market.

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Create a trading routine

To build strong confidence in the trading profession, you should trade the market with a balanced trading routine. Unless you take your trades with a proper trading routine, it will be really hard to bring any positive change to your trading system. As a trader, you might be thinking that you know every bit of detail. But this is not all true. In your trading routine, you must define all the basic rules. If you don’t trade the market with predefined rules, it will be a big challenge to make bring changes to your trading system. Follow the basic rules and trade the market with long-term goals.

Trade with low risk

You should always trade the market with low risk. Once you start taking the trades with managed risk, it will become an easy task to develop self-confidence. The majority of novice traders don’t have the strong skills to deal with the complex market. Usually, they aggressively take the trades and they lose a significant portion of the trading capital. So, trade with only 2% risk in the trades and it will help you to build strong confidence at trading.

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