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Stress Reduction Strategies for Entrepreneurs by this Health Consultant

For an entrepreneur, some stress is unavoidable, and stress isn’t always a bad thing. Stress can motivate you to meet big deadlines, make key sales and ultimately, achieve your goals. But too much of it can cause burnout.

Fortunately, some stress can be prevented with simple adjustments to your business plans and schedules, an outlet to recharge and the realization that others can help you.

1. Rely on others

There is no question that many entrepreneurs hate the D-word (delegation), and it does have its challenges. But allowing others to take on more responsibility can be a very useful tool in preventing stress. As an entrepreneur, when you feel you are the only one who can handle certain things, you’re putting more pressure on yourself than needed, and you’re probably wrong — you hired other capable people for a reason.

2. Let old plans go

It seems obvious that when things are not going according to plan, you may need to adjust that plan to keep your stress level from spiralling out of control. Yet many feel strangely tied to their original direction and goals. If things are not shaping up the way you’d hoped, think about whether cutbacks in overhead might be achievable. This is probably a good time to work with helpful advisers and include key employees in developing the new changes.

SEE ALSO |  Why Entrepreneurs Should Have Multiple Streams of Income

After making adjustments and getting a new, achievable plan in place, your stress level will begin to improve, and you’ll be able to fathom handling that extra business or managing with less business and still making a living.

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3. Take a break

We are not talking about your regular vacation with the kids here. This is the “I’m worried that my stress could lead to burnout and I need a major mental separation from the business” moment. Too often, hard-charging entrepreneurs keep putting off these breaks. Find the thing that really takes you away mentally.

When you take a break for two weeks to a mountain resort with no cell service for example, leaving things to staffers, the business will survive, and you will come back feeling much better, more energized and happy. You will return with a pad full of new thoughts and ideas to improve the business.

As stress starts to build, some turn to therapy. If you have, you have probably learned that therapy is neither the single solution to your problems nor an easy path. But it can be very helpful, especially in situations where your perspective is becoming clouded.

SEE ALSO |  Grow Your Brand with Facebook

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Sara Nana Yeboah: CEO and Founder of The Sangy Nursing Services / Multi-award winning social entrepreneur / Radio & TV Health Consultant.


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Source Beauty is pushing the boundaries of Egyptian e-commerce

Egyptian e-commerce

Egyptian e-commerce: the county’s digital drive has not yet gotten to the growth typically seen in European countries and North America. However, as businesses have started shifting online, customers are now following suit, resulting in the gradual development of the digital eco-system.

Innovation, such as digital marketing, is reinventing the consumers’ path to purchase. The Egyptian e-commerce market is expected to grow at a rate of 33% annually to approximately $3bn by 2022, according to Oxford Business Group.

Source Beauty and disruption

The increase in e-commerce comes from rising internet penetration rates, driven by connected and digitally savvy millennials. Several platforms, both locally and internationally, such as the direct-to-consumer beauty platform Source Beauty, have disrupted the beauty industry in the region to drive their growth by truly connecting with their customers.

By being aware of the changing consumer behaviour trends in the e-commerce landscape, service providers like Source Beauty are continually fostering customer engagement with a community they have created. The customer service team, along with the editorial and marketing teams, respond to each comment and direct message, making customers feel listened to.

SEE ALSO |  8 Pieces of Advice to Aspiring Entrepreneurs Before the Lonely Journey

Lydia Schoonderbeek, the founder and CEO of Source Beauty, said:

Egypt has traditionally been a price-driven market. After devaluation and high inflation rates, people have become much more price sensitive. People are consuming less and are shifting away from imported products due to price, accessibility and inconsistency in supply. As a result, they’re looking for local alternatives.”

Egyptian e-commerce
Founder of Source Beauty, Lydia Schoonderbeek

In line with its digital transformation and financial inclusion agenda, the Egyptian government has set in place directives to raise the limit for electronic payments for individuals via mobile phones to EGP30,000 (USD1,905) per day, and EGP100,000 (USD6,350) per month, since March 2020. Traditionally, 70% of online purchases were cash on delivery, which has proven to be a major challenge to e-commerce growth throughout the region. This preference has changed to credit card payments, increasing to 30% from 16% due to the spread of Covid-19, but it remains to be seen whether purchasing behaviors will be affected in the long term.

The CEO of Source Beauty further added that, the company had seen substantial growth thanks to the COVID-19 global pandemic, with existing and new customers wanting to limit in-person beauty services and adhering to social distancing and mask-wearing requirements. Beauty customers, she says were changing spending habits, moving towards products that allow them to recreate the salon experience in their homes and protect them from the potential impact of an increasingly digital lifestyle. Finally, she believes they have seen customers prioritising skincare and haircare purchases over makeup.

SEE ALSO |  Sleep: A Productive Tool is A Must for Every Entrepreneur

The question is, ‘Is anyone in Egypt going to buy beauty products online?’. Who thought people would buy books on the internet from a website called Amazon! Well, the answer seems to be YES. Consumer spending in Egypt on non-essential goods has reached EGP 3.90bn in 2020 and is set to reach 8.81bn in 2021, according to FitchSolution’s 2021 Report.

According to the Egyptian e-commerce beauty company, Source Beauty, it believes that the world is in an era where consumers are looking to associate with brands and not products, to make their beauty purchasing decisions and this is where homegrown brands like theirs will doubtlessly lead to economic growth in Egypt.

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