There’s Something in You that the World Needs

image credit: Jacquelyn Martin/AP.

One of the questions I often get asked from especially potential clients is: “will this business idea succeed?”, and the answer I always respond with is “how convicted are you of the idea and how badly do you want it?”

Whilst fear has been ascribed as one of the barriers to business entry, another more subtle barrier is lack of self-assurance and self-belief – to my mind when you have a business idea, no matter how big and costly, there are small, deliberate steps that you can take to actualization which are not necessarily and overbearingly costly. In these instances, the barrier to my mind is lack of self-assurance.

The conviction may be there about a business, but the would-be CEO is waiting for a certain and most definitive resource whether that is finances, an investor, or even an office – before they put their talent to us. The self-assurance that even if I trip on this journey ( and even if I fall as I trip, not once, not twice and not even three times, I will seek to move to the next chapter of my professional and business life by attempting this opportunity) is lacking.

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You see, I am convinced that there is something in each and every one of us that the world needs. Our lives are not without purpose and our gifting and talents are also not without purpose. The purpose and the giftings serve to give us joy along the sometimes hardy road of business enterprise. The gifting, and the joy of working and using that gifting and passion, makes it easier for us, if not necessarily trouble-free, to stay along the path and secure your business dreams.

But if we do not service this purpose and the gifting, we short change not only ourselves, but the world at large.

The entrepreneurial journey is not for everyone, and certainly not for the faint-hearted.

However, if you are convicted of a business idea, fear and paralysis to move it ahead into execution short changes you (for you will always wonder, ‘what if’) and also the clients who would have enjoyed the service or product for which you would have been the CEO.

Let me give you a personal example. Almost 20 years ago whilst on business travel to a West African nation, I had an experience that led to a social business enterprise idea. I sought to set up a Christian Counselling and Vocational Training Centre in the capital city, which was to be called RESTORE. The thought and the business name all came to me instantly and magically. I worked with the idea, developed a mini business and strategic plan and even shared it with a close friend. But that was as far as my execution. I did nothing with the plan. 10 years later, after many years of to-ing and fro-ing across geographic locations with my work (including the country at hand), I returned to the capital city on a totally different project to experience an unbelievable moment. For as I drove on one of the main roads in that city I say a business signage that read, RESTORE, Christian Counselling and
Vocational Training Centre.

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Someone else had been handed the assignment that I failed to execute. I was humbled. My lack of self-assurance of the dream had led to this, and I was humbled. I don’t think it was that I was afraid to execute at that time, I simply just thought who was I to have this idea and dream? Who was I to want to bring healing and restoration of economic and social life to a people troubled by war? And yes, even as I thought I wasn’t worthy, someone else in that city, thousands of miles away from my home base in Europe, felt themselves worthy to execute the idea that was given to them, and they delivered.

There’s something in you that the world needs. Make it pop like pink champagne.


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