It is not enough to just set up your business and expect clients to be trooping in in their numbers, you have to go out there and get your baby noticed and one of such means is watching out for relevant networking events.
There are lot of things one gets when he/she attends networking events like seminars, conferences, business cocktails and I personally always urge people especially entrepreneurs to attend such events.
You can’t always stick to social media to aide you to get in touch with people with like-minds and even if it does, you must find ways to meet in person, remember you don’t want to deal with robots.
A networking event is the best way and place to meet with your potential partner, investor or clients and you must not take it for granted.
There are lots of reasons why as an entrepreneur you should attend a networking event and I’m going to share some with you;
#You Will Gain an Upper Hand: As an entrepreneur you must be consistent and stay abreast with latest business ideas and strategies. When you take advantage of such events, your business progresses with application of the trending ideas you acquired from the events.
#Meeting the Players: When I say players, I am referring to those who play major roles in the economy and in decision making. Meeting such people and building relationships with them is a step to take your business to another level.
#Meeting Your Equals: You tend to meet with like-minded colleagues, people with similar ideas and passions. Meeting such people drives you more. The experience shared serves as a guiding tool for your business.
#Promotion: What else? What do you do? This is when you take advantage to promote your business to people, they might not buy your products or patronize wares but they will remember you when you sell yourself and your business tactfully and properly and then stand the chance of gaining a lot of referrals.
A good networking event renews your passion and energy as an entrepreneur. Add it to your normal schedules and trust me, it works!!!
Credit to Ebenezer Essuman
Founder, Synergy For Success Ghana (SFS-Ghana)
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