Think Global, Start Local, A Principle of Competitive Businesses

Thinking globally but starting locally is a good mantra for nearly every business unless you are building a colony on Mars.

The principle comes from the story of the tower of Babel about 6000 years ago. The people wanted to build a city, a tower and a name for themselves. They thought globally. They however decided to start locally with the small pieces. They said, “Let’s make bricks and harden them with fire.” (In this region bricks were used instead of stone, and tar was used for mortar.) Genesis 11:3 NLT

An international journalist told me that in a trip to Trinidad and Tobago, the businesses she spoke with were so focused on being global that they even sneered at the thought of dominating their local market. It’s not just the Afro-Tobagonian’s who have this mindset and I know this is a generalization but it happens more often than you think.

Everyone wants to be an international star instead of a local champion. Any investors reading this will concur.

In summary, I’d like to suggest that as an entrepreneur, your domain expertise of your nation or local community is almost always an advantage so use it. Milk that local expertise and insights thoroughly and then export it. Keep your eyes on the global picture while your hands are building the local foundation.

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