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Tonaton to Introduce Changes to BUY NOW Service for User Experience and Protection

Ghana’s largest online marketplace, Tonaton, has indicated that starting from early days of 2018, it will make changes to its BUY NOW service in a bid to improve user experience and give customers the confidence to shop on the platform.

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The company says, “The most significant change in the Tonaton Buy Now service is the enforcement of a Buyer Protection Policy which guarantees the delivery of only Original products and a 7- day Return Policy which will ensure that, shoppers who are not satisfied with the quality of an item they have bought, can return it without paying any fee if it is within the 7-day period.”

To be included in the changes promised is the ability for users to take advantage of the massive discounts on most of the items on their Tonaton Deals shop.

Tonaton seeks a stricter conformity to their new Terms and Conditions for sellers. The company is “putting in more logistics to ensure that items are delivered on time”, we understand.

Mr. Uriel Marquaye, the Business Development and Sourcing Manager for Tonaton Buy Now explains that,  “Tonaton Buy Now is committed to delivering original products from trusted sellers to meet and exceed the expectations of buyers, hence the need to come up with new policies that will enable us achieve exactly that”.

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The Managing Director of Tonaton, Zubair Riaz, also cautions Ghanaians on safe online trading – a campaign says it has been spearheading for sometime now. He assures that their company is putting stringent measures in place to make the largest marketplace, one of the safest online trading sites in Ghana.

In the statement, Mr. Zubair Riaz acknowledges that Ghana has a savvy trader population and so they are working on creating a safe environment for online trading.

Tonaton also cautions customers to apply the same savviness they display in open air markets to transacting online.

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Womenpreneur Digital Hub to Promote Digital Skills & More for MENA Women

Womenpreneur Digital Hub

The Entrepreneurship Academy of the SANAD Fund for MSME and Womenpreneur Initiative have once again teamed up to champion women’s economic equality in the Middle East and North Africa (MENA). In March 2021, the partners launched the Womenpreneur Digital Hub, an online knowledge and resource-sharing platform that aims to expand women’s access to skills-building tools in a time when lockdowns and economic contraction have disproportionately impacted female employment in the region.

The coronavirus crisis has forced many women out of the workplace through a constellation of factors: Economically, it has taken a particularly heavy toll on sectors where women are overrepresented, such as retail, care, and food service. School and daycare closures have added further pressure, with many households placing the responsibility for at-home schooling and childcare solely upon women. As a result, although women in MENA comprise only a quarter of the region’s total workforce, they account for over half of COVID-related job losses.

The Womenpreneur Digital Hub aims to help women regain their economic footing through a three-fold approach. First, online training will be offered free of charge for hub members to hone skills that empower them on the job market, such as financial knowledge, digital literacy, and business management. High-profile speakers will provide insights into current industry trends and tips on accessing career opportunities. Second, the hub will connect users for mutual information and support, experience exchange, and valuable network-building. In this way, the platform intends to accelerate the third factor, which is to open up potential employment paths for those whose careers have been upended by the crisis.

Womenpreneur Digital Hub

Ines Ebrecht, Chairperson of the SANAD Technical Assistance Facility which runs the SANAD Entrepreneurship Academy, said: “Women’s employment is not only a social justice issue, it is also an economic one. Women’s ability to participate in the workforce not only provides them with financial stability and freedom on an individual level, it also enables an economy to fully open the tap on creativity, entrepreneurship, productivity, and income generation. The SANAD Entrepreneurship Academy is glad to once again join with Womenpreneur Initiative to advance gender parity as a key to prosperity in the Middle East and North Africa.”

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Womenpreneur CEO and founder Sana Afouaiz said: “The pandemic provoked a major setback in gender equality and threatens to walk back decades of progress. Yet we can also pivot to grasp the opportunities. As the world entered into lockdown, the transition to online work has created a growing demand for digital jobs. The Womenpreneur Digital Hub is targeted toward equipping women to future-proof their skills and give them valuable knowledge for the employment market. Our aim is to ensure that every woman and girl in MENA has access to the tools that will help her realize her full economic potential.”

Sign up for the hub at:

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