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Uber Riders in Ghana Will Now Enjoy Insurance Cover From Star Assurance

Uber is proud to announce a new and innovative insurance policy designed to cover accidental rider injuries while on a trip with Uber in Ghana. One of Uber’s priorities is the safety and security of users, and insurance is a critical part of Uber’s safety programme.

This new policy for riders, which takes effect from now, is provided by Star Assurance Company Ltd, a trusted insurance company that provides general insurance policies such as Motor, Fire, Accident, Travel, Bonds, Engineering and Marine insurance.

The insurance company, is a member of the Ghana’s Club 100, an A+ rated company by Global Credit Rating (GCR) and was recently honoured as the Chartered Institute of Marketing, Ghana (CIMG) Insurance Company of the year 2016.

The policy will provide riders with personal accident insurance, which covers the rider’s accidental medical expenses as well as compensation for death or permanent disability suffered by a rider while on a trip with Uber. The policy is specially packaged to cater to riders where applicable in the unfortunate event of an injury or accident while on any trip requested through the Uber app.

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Kofi Agyare, Country Manager, Uber Ghana explains, “At Uber, we view the addition of this insurance coverage as an important part of fulfilling our goal of reliable, affordable and safe transportation options for all Ghanaians.

This is an innovative and first of its kind solution for Uber riders in Ghana and has been tailored specifically for those on the road, building on Uber’s security already available through the app.

Star Assurance Company Ltd is dedicated to continually improving its products, operations and performance in order to deliver innovative solutions and we, at Uber, are excited about this partnership with Star Assurance.”

Uber prioritises the safety of both riders and driver-partners and provision of insurance to riders is the step towards Uber’s commitment to safety.

Source: Ghanaweb


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Plaqad Raises US$1.5M in Seed Fund, Launches Marketing Platform

Plaqad, a marketing and public relations software start-up, has raised US$1.5 million in seed funding led by its parent company, BlackHouse Media (BHM) and launched a marketing platform that lets brands advance an affordable, data-driven campaign from start to finish.

BHM is an international media and public relations company whose CEO is the founder of both companies.

Plaqad is scheduled to release its automated communications platform, built to help brands, agencies and individuals run end-to-end social and web campaigns.

According to Plaqad, it is the first solution to offer a one-stop shop for all things needed to implement a successful marketing campaign.

“Plaqad levels the playing field, giving SMBs the ability to connect to quality service providers regardless of budget, while also promoting jobs to creatives through its marketplace.”Gbenga Sogbaike – Co-founder and CEO, Plaqad

“Plaqad, a contorted way of spelling the word “placard,” is a protest against the norm, the traditional forms of communication that disenfranchise brands and people from effectively making their voices heard because of budget, location or size,” BHM and Plaqad Founder, Ayeni Adekunle said.

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Plaqad’s initial offering SocialCred’s algorithm measures real influence and minimizes influencer fraud by downplaying traditional metrics like follower count, reach and impressions, focusing instead on engagement rate, audience sentiments (positive, neutral or negative), and the creators’ ratio of original to shared posts within a 30-day window.

Plaqad sits at the intersection of technology, marketing and PR, bringing together the people, the tools, the products and the resources required by businesses to run successful campaigns on a single platform. Plaqad is an emerging global tech brand and Africa’s first-ever end-to-end marketplace and analytics platform.

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