Ayissi Nga Joseph-Marie aka JJ DU STYLE is a fashion designer who creates very chic street wear. The French/Cameroonian designer whose father was a tailor, has decided to follow the footsteps of pioneer Cameroonian fashion designers such as Imane Ayissi and Martial Topolo by creating his own clothing line called ‘WAZAL’ which was launched in 2005.
In 2006, he launched his first designs which were worn by some celebrities such as Singuila, Alpeco, Wayne Beckford, Romaric Koffi and Lalcko. His brand “WAZAL” is a blend of “WAZA”, the name of a natural park in the extreme north of Cameroon and the letter “L” which stands for Lion, the Cameroonian symbol. The natural park symbolizes respect, while the lion symbolizes power.
Wazal Couture fashion universe expresses more of casual wear in a constant search of innovations, new styles and creativity. In the mixture of many various colors and prints, he adds and blends other materials such as pure cotton, denim jean, wax, leather, fur, synthetic, just to name a few. He went through a professional training in Vanessa Ruiz fashion school in Paris and he later on specialized in creating tuxedo jackets. The first was thus created in 2013 under the declination “Tete fly.” In 2013, he was part of the guests of the Ambassador of Cameroon to Paris for the exhibition of the feast of the Cameroonian youth and the Fashion Night Lounge at the Elysee Palace in Paris, where he presented his three concepts: WazalRock, Fly Tété and Africafutur.
These concepts are based on criteria which since the beginning symbolized his career: Daring, Respect and Creation. Wazal cuts and designs are impressive and modern.
Latest Wazal Couture ‘Ova Tete’
The latest collection from Wazal called Ova Tété has been inspired by the dress codes of Ghanaians and Nigerians, for making the tunics, for the jackets, I took inspiration from Nike air raid shoes, and Sébago. Each creation at Wazal is story after I do a lot of research on the net to see what is trending. I dress men and women differently, each person has their morphology by making ready to wear, and high-end.
This collection is inspired by a Cameroonian slang ‘ova’ which means bigger and noble person. And Tété which refers to chic and bourgeois. In addition, the word chic here is used to describe the amazing and modern appearance of the clothings. Therefore those who have good taste and know how to dress well are characterized as chic. Noble and quality materials were used in this collection, including first choice wax (African print) from Senegal or Mali.
Lessons in entrepreneurship
The first lesson for me is to stop listening too much to people who say everything is going on well, when in reality it is the opposite. Always believing myself and work to make the project or idea happen and God will do the rest.
The message that I would give to my colleagues is, since we are in the era of evolutions of technologies and modernization, we have to seek the information to master the art, and believe in it, if not nobody will believe in you. The talent is not enough if you do not cultivate it.
My thanks to all that have ordered my creations from the beginning as well as journalists and bloggers who have followed me so far.
If you want to share your experience as a startup founder on TSH to Africa, send a brief detail of your business to email@example.com
Did you find this interview inspiring? Kindly leave us your comment.