Generate Website Traffic through Search Engine Optimization (SEO)

Website traffic, every website needs it; every webmaster wants more of it. We are all looking for that one secret traffic trick that will turn our site around. There are tons of websites out there on internet.

Competition is fierce to entice the visitors. But the real thing is that among the heap of Web pages out there, only a countable percentage of these web-pages actually able to succeed a steady readership, also only these same Web pages actually bring advertisers.

In order to fight the battle, you first need to develop and execute a Web site advertising strategy. There is no quick fix; web-owner must need to stay patient, dynamic and consistent. There are several ways to encourage traffic to your site.

In this post, I  will provide and discuss the strategies that have long-lasted and have been  proven to their core.

Generate Website Traffic Through Search Engine Optimization (SEO)

SEO is the technique of promoting a website in order to improve its rankings so that a site receives maximum number of visitors organically from search engines. Search Engine Ranking is essential to generate traffic because users generally clicked on the search results that are listed on the first page.

Clearly there’s a big advantage for any web-owner, if they can rank their website high in the search engine results. Google and others search engines ranks website according to relevancy, value and user experience. If you can improve your website for these three aspects, you can stay at the top for long time.

Each search engine has its own distinctive ranking criteria and uses their ingenious algorithm which weighs each criterion accordingly.

Keyword Fundamentals

This is the most important factor in the organic search engine optimization. The fact is, webmasters have to select the precise keywords for their business, products/services and their target market. Owner must keep in mind that they need to identify with their targeting audience and then build their search engine optimization strategy around that audience.

Basically keywords are the requisites and phrases that the target audience uses when searching for the particular products and services that the owner of the website is offering. Then according to the ranking of the website on the major search engines and directories it will be shown on that page.

The owner of the site must choose keyword phrases that will bring constant targeted traffic consisting of potential customers. It becomes important to research and validate the keywords for the search queries.

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Following the basic fundamentals of the Keyword Placement:

Keyword prominence – As the name suggests, it is essential to place the keywords in the text is at the top of each webpage, essentially the main page. For better search hits it is important to place the keywords at the start of the page or at the beginning of a sentence which is the prominent area.  A Search engine algorithm uses this concept to search the relevant data for the user. Here is general case how search engines analyze the web page.

<Body>Keyword prominence is to place keyword near tags. </body>
Keyword = IT SOLUTIONS
The best in the town our IT SOLUTIONs Company offers various packages.

Now, owner thinks this is the best job with the keyword “IT SOLUTIONS “at the top of page. A search engine, however, sees your page this way:

The best in the town our IT SOLUTIONS Company offers various packages. This doesn’t provide any chance of high results, so to avoid it place keyword-rich text at the very top of your page.

Keyword Proximity:
A Search engine uses the concept of “keyword proximity” in their ranking algorithm. As suggested by the name, “keyword proximity” means the how close keywords are to each other. Then it becomes essential to place the keywords as close together as possible and make sure your sentences are clear.

Take an example:

We have been selling Hair gain products for over five years.
We have been selling products for hair gain for over five years.

Navigation
It is essential to have optimized navigation structure of the website because it is all the way through the navigation that the search engine spiders are able to access all of your web site’s content. If the site has less number of pages owner should have every page of their site linked to every other page of the site. This can be achieved by having a left/right side menu or by putting a link to every other page on the bottom of your page. For sites which have many pages it is suitable to include in directories the pages that are content related. For example, if you sell 10 different types of IT services and you also give training on networking clothes it is obvious not to link the various IT services page with the networking-page, but rather from the services page itself.

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Tweaking The Website
The search engines are always modifying and enhancing their algorithm, that’s why it becomes essential to tweak or tune-up your web-accordingly. Search engines always tries to give relevant results for any search item, so for them, a relevant site must be the one who has built the content around the relevant keyword phrase. So for the code page optimization following description tags about the web-page must be taken care of to generate traffic:- Title Tag. For achieving the highest search rank the title tag is one of the essential factors.

A title tag is basically a HTML code that produces the words that appear in the top bar of the web browser. Generally, the Title Tag is the first element in the <Head> area of the website, followed by the Meta Description and the Meta Keywords Tags. Following are the basic rules that must be followed when optimizing the web-page title tag:

  1.  At best there must be maximum of three keyword phrases and hundred characters in the Title.
  2.  Avoid the use of the words like “a, and, or”.
  3. Always take care that same keyword is not repeated in the title more than twice, because it is spam.

Meta Description Tag

This tag illustrates the content of the web-page, which provides the search engines’ spiders an exact outline filled with multiple keywords. The search engines uses this Meta description tag to describe the tag, in order to make sure that no keyword phrases are repeated for maximum three times but also makes sure that the real representation of the page that the visitor will be viewing.

Following are the basic rules that must be followed when optimizing the Meta description tag: This Tag must contain many keywords prearranged in a coherent sentence. It must be noted that the keywords phrase must be placed at the beginning of the description in order to get the best possible ranking. The description this tag must be under 255 characters.

The Meta Keywords Tag

The Meta keywords tag provides an extra text for crawler-based search engines to index alongside with the body copy. What makes it useful? Because Meta keywords tag are used in a way to support the terms that are essential for the crawlers that used it. For example, if the webpage is about making money– AND this word is placed at various places in the body copy — then the description of the words “making money” in the Meta keywords tag enhances the chance of search hit a bit higher for those words.

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The Meta keyword tag is also occasionally functional as a way to boost the page rank for synonyms or unusual words that don’t appear on the page itself. For example, let’s say the webpage is about the earning money, but the user doesn’t mention the word “TIPS” on this page. But having the word in the Meta keywords tag, might increase the odds of coming up if user searched for “TIPS TO EARN MONEY.” Obviously there is more chance of hitting the odds if the word “TIPS” is used in the body copy of the page itself. Here is a case of what a plain basic header should look like:
<Head> <title> your page title here</title>
<Meta name=”Description” content=”Web description here”>

<Meta name=”keywords” content=”Mostly permutations of the keywords written here”>
<Meta http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″>
</head>

There are a few times when extra code is needed in the page header, for instance, when using JAVA scripts or CSS (cascade style sheet); in this case it is essential to use external files for java and css with extensions .js and .css.

To call the JavaScript simply scratch the JavaScript from the header <script> to</script> and save in a file called java.js and call it using this line of code:
<SCRIPT LANGUAGE=”JavaScript” SRC=”java.js”> </SCRIPT>

Similarly to call your css from and ext file use this line of code:
<link href=”css.css” rel=”stylesheet” type=”text/css”>

It must be remembered that the header is the invisible part of the webpage.

Body text
The Body text is what is visible to the visitors, when they actually land on the webpage. The placement of keywords in the text of the webpage is not simple. Mainly search engines index the complete text of each page, so it’s essential to place keywords throughout the text of the webpage. However, different search engine uses different ranking algorithms.

These are various rules to be followed when putting the text:-
The Main page must have the main keywords because it has the maximum chance of getting indexed.
The Keywords inside the H1, H2…H6 tags are given gravity against the other tags so the relevant text must be integrated in them.


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