WhatsApp Inc. introduces WhatsApp Business App to make it easier for companies to connect with their customers, and more conveniently for the over 1.3 billion users to chat with businesses that matter to them and its rolling out in some selected markets.
The WhatsApp Business App is particularly targets small businesses who want to take advantage of the platform more conveniently. By this move, WhatsApp wants to improve the business experience currently ongoing on the social media app. With this, it becomes easier for businesses to respond to customers, separating customer and personal messages and creating an official presence just as facebook does.
These are the features of the WhatsApp Business App:
- Business Profiles: Help customers with useful information such as a business description, email or store addresses, and website.
- Messaging Tools: Save time with smart messaging tools — quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you’re busy.
- Messaging Statistics: Review simple metrics like the number of messages read to see what’s working.
- WhatsApp Web: Send and receive messages with WhatsApp Business on your desktop.
- Account Type: People will know that they’re talking to a business because you will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it’s been confirmed that the account phone number matches the business phone number.
The company urges users to continue using WhatsApp as usual as there’s no need to download the WhatsAapp app again if you currently have one installed. You continue to have full control over the messages you receive, with the ability to block any number, including businesses, as well as report spam.
WhatsApp Inc. says according to a Morning Consult study, “Over 80% of small businesses in India and Brazil say WhatsApp helps them both communicate with customers and grow their business today.”
As it is obvious that the tech giant is testing the waters with this innovation, WhatsApp Business App is rolling out only on Google Play store in these selected countries: Indonesia, Italy, Mexico, the U.K. and the U.S. Consumers in other regions are promised will be getting on board in the coming weeks. As and when it reaches Africa we shall let you know.
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Womenpreneur Digital Hub to Promote Digital Skills & More for MENA Women
The Entrepreneurship Academy of the SANAD Fund for MSME and Womenpreneur Initiative have once again teamed up to champion women’s economic equality in the Middle East and North Africa (MENA). In March 2021, the partners launched the Womenpreneur Digital Hub, an online knowledge and resource-sharing platform that aims to expand women’s access to skills-building tools in a time when lockdowns and economic contraction have disproportionately impacted female employment in the region.
The coronavirus crisis has forced many women out of the workplace through a constellation of factors: Economically, it has taken a particularly heavy toll on sectors where women are overrepresented, such as retail, care, and food service. School and daycare closures have added further pressure, with many households placing the responsibility for at-home schooling and childcare solely upon women. As a result, although women in MENA comprise only a quarter of the region’s total workforce, they account for over half of COVID-related job losses.
The Womenpreneur Digital Hub aims to help women regain their economic footing through a three-fold approach. First, online training will be offered free of charge for hub members to hone skills that empower them on the job market, such as financial knowledge, digital literacy, and business management. High-profile speakers will provide insights into current industry trends and tips on accessing career opportunities. Second, the hub will connect users for mutual information and support, experience exchange, and valuable network-building. In this way, the platform intends to accelerate the third factor, which is to open up potential employment paths for those whose careers have been upended by the crisis.
Ines Ebrecht, Chairperson of the SANAD Technical Assistance Facility which runs the SANAD Entrepreneurship Academy, said: “Women’s employment is not only a social justice issue, it is also an economic one. Women’s ability to participate in the workforce not only provides them with financial stability and freedom on an individual level, it also enables an economy to fully open the tap on creativity, entrepreneurship, productivity, and income generation. The SANAD Entrepreneurship Academy is glad to once again join with Womenpreneur Initiative to advance gender parity as a key to prosperity in the Middle East and North Africa.”
Womenpreneur CEO and founder Sana Afouaiz said: “The pandemic provoked a major setback in gender equality and threatens to walk back decades of progress. Yet we can also pivot to grasp the opportunities. As the world entered into lockdown, the transition to online work has created a growing demand for digital jobs. The Womenpreneur Digital Hub is targeted toward equipping women to future-proof their skills and give them valuable knowledge for the employment market. Our aim is to ensure that every woman and girl in MENA has access to the tools that will help her realize her full economic potential.”
Sign up for the hub at: www.womenpreneur-digital.com
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