It is said that being “creative without strategy is called art and being creative with strategy is called advertising.” Strategy sets the frame or structure for creative people in a team or company to work within in other to generate and come up with innovatively unique solutions to address the challenges in a team or company.
Strategy throws more light on given problems and challenges in a company so that a clear goal and target can be well defined based on knowledge and information.
In recent times most brands, startups and firms are leveraging strategy in the digital space. Having a mere innovation is just a white elephant if it doesn’t serve any purpose.
That is why every firm and startup needs a digital strategy to create an efficient strong digital presence.
Digital (media) strategy enables individuals, brands, startups and organizations to achieve their marketing goals using digital media.
Digital (media) strategy, according to Wikipedia involves the process of specifying an organization’s vision, goals, opportunities and related activities in order to maximize the business benefits of digital initiatives to the organization.
For a digital strategy to be efficient and successful, it requires a cross-functional team with executive leadership, marketing and an information technology team as members.
The following are some of the reasons why a brand, startup or firm needs a digital strategy:
1. As an organization, having a digital strategy gives your firm a direction of purpose or goal.
It gives the company clear strategic goals for what the company wants to achieve online or in the digital world in terms of gaining and growing new customers or building deeper relationship with existing customers .
When a company does not have digital strategic goals, it will likely not put enough resources to reach the goals hence the company does not evaluate whether they are achieving their goals through Analytics.
2. An organization or startup gets to develop a powerful online value preposition when as a company they invest and allocate resources to digital (media) strategy.
With a digital (media) strategy the company gets to define a strategic online customer value proposition which will enable the company or startup to be able to differentiate their online services .
This strategic move will encourage existing and new customers to get engaged and involved with the organization initially and will continue to stay legal.
3. A company, startup or organization with a good digital strategy will get to know their online customers and audience very well enough.
There is a believe that digital is the “most measurable medium ever.” But with Google Analytics and similar tools there is normally only a focus on volumes and not sentiments.
Make use of other forms of website user feedback tools in your startup or firm’s strategy to identify your weak points and address them.
4. When enough funds or resources and man power or people are given importance, there will be a devotion to both planning and executing online marketing strategy of the startup or company.
With the sufficient resources there will be specific specialist online marketers or e-marketers. Skills which will make it easier and less difficult to respond to the threats of competition efficiently and strategically.
Like it all not, not having a digital (media) strategy does not mean your competition will not. In this competitive era of business, not having a digital strategy is corporate suicide.
5. To catch up and stay relevant and ahead in your industry in the digital world, you have to be agile and flexible as an organization or startup to new trends.
Most of the top online brands such as Dell, Google and Vodafone are on top because they are dynamic. They do this by trailing new technological approaches to gain, maintain and keep their online audience.
To stay on top in the digital environment, optimizing is very essential and important.
It is necessary for every company with a website and digital media presence to have Analytics.
When a company or startup doesn’t ensure that their team or the firm they have outsourced this service to makes or have the time to review, analyze and act on them, their digital media strategy suffers.
But a good digital strategy will enhance the acquisition of the basics and make it to be gotten right, then the company or startup can progress to continuous improvement of the main key aspects such as search marketing, site user experience, email and social media marketing .
6. Using digital media for marketing offers a greater engagement.
With this, a business can encourage their prospects, clients and followers to take action, visit their company’s website, read about their products and services, rate them, buy them and provide feedback which is visible to their company’s market. Hence it doesn’t take long for good publicity to enhance the prospects of the business.
If every company, organization or startup is to develop, execute or outsource their digital (media) strategy. It will go a long way to ensure growth and sustenance of great brands in the digital world, which will in the long run benefit their brand, company or startup as a whole.
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How Entrepreneurs Can Spot Opportunities In COVID-19 Pandemic?
Notwithstanding the worldwide COVID-19 pandemic, entrepreneurs need to confront another reality: that it isn’t just a gigantic clean and wellbeing crisis influencing millions, or even billions, of individuals across the world. This is likewise inciting an extraordinary plunge in the worldwide economy. But there are opportunities in covid-19 crisis.
The public authority, general wellbeing and financial reactions are immensely extraordinary on the off chance that you are a business person. As business originators, you will likewise require totally different activity designs set up contingent upon your area and industry.
On the off chance that you are in web-based shopping, food conveyance, video gaming or video conferencing ventures, where the business is as of now blasting, it’s a totally unexpected picture in comparison to in the event that you are maintaining a business in the lodging, café, retail, amusement, or sports enterprises.
Where would entrepreneurs be able to discover opportunities in covid-19?
Opportunities in covid-19 are all over — entrepreneurs need to realize how to remember them to hold onto them.
Prior to diving into market research, ask yourself this inquiry first: “What do individuals need during a wellbeing and monetary crisis?” The main pieces of information are in the words “wellbeing” and “financial.” Then ask yourself, “What aptitudes do I have? What aptitudes do I need or need to learn?”
To begin revealing the requirements of the market, go on the web! There are such countless extraordinary instruments accessible to help check what the market needs. Yet, continue with alert. We actually don’t have an away from of what the enduring effects of the pandemic and monetary aftermath will be, yet entrepreneurs can begin little and scale as they see accomplishment in their new specialty.
Here is a snappy rundown of where to contemplate the market to reveal opportunities in covid-19 pandemic:
- Google Search Trends
- News Reports
- Economic Reports
- Climate Reports
- Health Reports
- International Trade Deals
- Emerging Global Markets
- Technology Acceleration and Innovation
- Local Government Resources and Grants
Seeing how organizations and governments move can serve to ensure you actually and monetarily as we as a whole explore unknown waters. Likewise, with any venture opportunity, entrepreneurs should have enough monetary assets to develop while controlling the outpourings and boosting their inflows of income to endure.
As we see today, any business that gives an answer for help keep the lives of the populace running while they stay in segregation is a demonstrated plan of action that works.
Here is a fast rundown, in no specific request, of the top items and administrations where cash is at present streaming:
- Masks, Personal Protective Equipment, Hand Sanitizers, Temperature Devices, etc.
- Home Essentials and Improvement
- Hospitals, Medical Laboratories, Pharmacy
- Home and Food Delivery Services
- Grocery Stores, Tech/Office Product Retail
- Blogging, Influencer and Digital Marketing
- Online Education and Virtual Services
- Website Design, Coding, Software as a service (SaaS)
- Curriculum Design,Professional Writing, Editing,
- Logistics and Transportation Companies
- Trash Collection, Laundry Services, Landscaping
- Hardware Stores
- Security Services
- Utility Services
- Janitorial, Cleaning and Disinfecting Services
- Pet Products and Services
- Home Beauty
- Entertainment and Gaming
An opportunity to search for opportunities in covid-19 is currently. With any additional time, a business visionary can chip away at reconstructing a site, make new frameworks, converse with clients, overhaul hardware and make new item contributions. Another proposal is to exploit distant work. It is more secure, more profitable and can accompany more pay and more noteworthy way of life adaptability.
Each crisis is an opportunity
Remember that the absolute generally troublesome or fascinating organizations have been made and took off during seasons of crisis.
It is in every case great business practice to tune in to what your clients need to reveal opportunities from inside a current business. Entrepreneurs who effectively study the market will have a preferred position in taking advantage of lucky breaks in the steadily changing scene of our economy.
After the COVID-19 crisis the exercises to learn are:
More restricted travel of products and individuals, eminently business explorers (more far off working and far off gatherings) because of the effect of physical removing necessities. We should factor in future clean emergencies or even new battles because of worldwide congestion.
The possible development in “dematerialization” of items and administrations: for instance, we could observer a blast in 3D printers to create covers and ventilators in every nation.
Greater readiness incorporate dynamic: for instance, we’ve seen organizations like Apple changing their activities essentially overnight to configuration, produce and boat face shields for medical specialists.
The ease item sourcing model, where China and India are the world’s producers, will be finished. Globalization too. This crisis will change the connections among nations and states: introducing new difficulties, new stakes, new perils, new dangers (wellbeing and atmosphere).
Governments should, and will, request to be free and self-ruling concerning basic medical supplies and medicines. We can figure out how Korea, Singapore, and Taiwan have quickly contained COVID-19, however, their populaces are prepared to acknowledge individual following and facial acknowledgment innovations which are not yet worthy in different social orders (a lot of Europe for example). A world less open and, presumably, less free is not out of the ordinary.
With virus control prone to continue in numerous pieces of the globe, we’ll see without a doubt better approaches for life delivering new necessities, which will thus make new opportunities for entrepreneurs. Some new plans of action, new proposals around dematerialization, should be imagined.
In the coming years, the new lord of the world will be the “Amazon of dematerialization”. Also, it will be the entrepreneurs who will execute this new world.
Rahul Raghuwanshi is an SEO specialist and SEO Content Writer at Special Oilfield Services. Special Oilfield Services is one of the leading oil and gas industry maintenance and solution provider based in Oman, UAE.
We provide optimal drilling and completion, vibration monitoring and analysis, mechanical and reliability asset management, chemical solutions, and drilling and completion services along with reliability and asset integrity services, to oil and gas in all over the globe. With our latest and most advanced techniques we deliver best results to our customers. For more information visit our official website speciloilfield.com.
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