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Grow Your Brand with Facebook

Think about the world before the internet and try to imagine marketing and advertising of the that time, where it was just TV, radio and print media, being the only means of communication for businesses to market their brands, oh and probably the annoying direct marketers we see in the streets almost every day trying to sell us insurance policies.

Can you imagine your business’s growth potential in those days if you were not well financed and trying to grow a big brand? Now think back a bit further before TV and radio, “Extra! Extra! Read all about it!”. Okay no need to imagine too deep, for you understand that growth opportunities were not so much in abundance as they are today.

Those were the times when the big brands we see today laid their foundations in building their brands, those of which were able to keep up with the worlds evolution survived and are still thriving. Those that did not, on the other hand, fell and maybe too hard that some of the very big brands our parents and grandparents talk about sound just a bit too prehistoric to us.

Times have changed drastically and with the introduction of the internet, the evolution of human behavior is rapidly changing, we are becoming robots. Okay maybe not entirely but can anyone argue we might have robots like people in the near future? Technology has made nothing seem impossible, we can now download food from the internet so to speak (online shopping! That’s what I mean). So let’s talk digital marketing and in this thread let’s focus on social media marketing with Facebook being topic of the day. We all know that Facebook is one of the biggest social media sites in the world and so I should not talk about numbers (I will soon though if necessary).

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You at some point have seen a post or photo from a Facebook page you don’t even follow, or maybe a page appearing on your news feed with “Sponsored” at the bottom. One client of mine asked me a question that almost made me burst out of laughter; he asked “what makes these ones so special that they have to get sponsorship from Facebook?.” It was not until I explained to him what that sponsored meant that he understood. This is what I will be talking about.

Facebook Advertising

I will repeat the words of Jayson Demers before going any further, “the execution of your campaign matters – significantly but if you haven’t set yourself up with the proper research and foundation, your campaign’s potential will be crippled.” It goes without saying, just because it’s social media doesn’t mean there’s no need for proper planning. In fact, I highly recommend you have a solid and flexible strategy before diving right in. Think about the Groupon Banana Bunkers campaign, if you look closely without going in too deep, you can tell that it was deliberate with the release of a dildo like product (sex object), the comments to follow were quite obvious. But what made the product trend so much was the comment reply by whoever was on duty that time and they were on a roll. Just Google “Groupon Banana Bunkers” you’ll see what I mean.

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So let’s get right to it and talk about Facebook advertising for your campaign. Now, you have your perfect content and strategy at hand and you want to have your own sponsored posts to grow your page fans, brand awareness or to drive sales. What you want to do is “boost posts” or boost call button, or boost page, the choice is really yours depending on your brand goals. Before we go any further, it is very important to understand that even if you reach thousands of people a day it does not mean you can move  on too quickly to selling to your audience when your brand has not built a solid  brand recognition and customer trust.

So what steps do you take? It’s very simple, first identify your target market.

  1. With Facebook, you can target preferred audience by age, location, interests or connections. Choose your targeted audience first.
  2. Click on “boost” and here you will see you can set your own budget and number days. The best way to see if this will work effectively is to first choose a lower budget and number of days. You do this to observe if the targeted audience is engaged with the content uploaded.
  3. Use your insights; look at the engagement, number of clicks on the advertisement, look at things such as who is clicking the most or engaged the most.
  4. What you want to check is the age groups, gender and location of those who are mostly engaged. This will show you who you can remarket to and if it is worth boosting the add some more. Remember, practice patience when doing this. Many people will only buy your product or service after seeing it three or more times.
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When you finally have a formula that works for your brand keep doing it, patiently and remember, as much as you are running a business, social media is really just a place to past time or to catch up with friends and family users haven’t seen in a long while. Never forget the “social” part of it, so try not boring your audience by over-selling to them, always provide some sort of value that aligns with your brand. It could be humor, spirituality, educational, etc. just never over-sell without providing value.

Also, notice that I said nothing about “reach” and that is because engagement kicks reach ass 10 to 1. So if possible respond to every comment and every inbox, you don’t have to do it immediately but you have to do it, it is social media after all.

So you have some insight on what to do on Facebook advertising now, you can go ahead and thrive and grow your business. If this works for you connect with me on Facebook, Twitter, LinkedIn or Instagram tell me about it, or ask me anything that can help you grow your brand and eventually your profits. #GrowthIsInevitable and good luck!


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Tshepo Mavimbela is a serial entrepreneur and founder of iRebel Media House a digital marketing agency in South Africa, he is Social Media Marketing Strategist, Co-founder of The Social Club SA, Social Media Marketing Coach and Speaker and Co-owner of recording studios Trap Kitchen. Start Up enthusiast with a dream for exponential entrepreneurial growth in Africa and eradicating poverty.

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ARTICLES

How to Gain Self-confidence as a Professional Trader

Confidence is one of the key ingredients which will allow you to trade the market like a pro trader. If you wish to build your career in the investment world, we strongly recommend that you learn to take the trades with strong confidence. It might take a while to get used to the overall concept of trading but once you become good at analyzing the market data, you can build your confidence level. But developing your skill in the retail trading industry is not that easy. You have to follow some specific rules and only then you can expect to become a full-time trader.
In this article, we are going to give you some advanced tips which will allow you to trade the market with a high level of precision. Once you become good at following the tips mentioned in this article, you will never struggle in the ETF trading industry.

Forget about the past trades

The novice traders get biased with the losing trades. They keep on monitoring the market and repent of their mistakes. On the contrary, the professional traders take smart steps and without any repentance, they look for the next trade signals. If you wish to develop yourself as a professional trader, we strongly recommend that you forget about your past trades. You can’t undo your past. Instead, look for the next trade signals strategically and try to find the solutions to this market.

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Trade with long term goals

You must take the trades in the market with long-term goals. Without setting up long-term goals in the investment business, it is very hard to stay tuned with the market changes. View the website of Saxo and learn about the importance of having strong determination in the trading business. Unless you are determined with your actions, you will keep on losing money most of the time. So, follow a conservative way and systematically take the trades. Once you become good at evaluating the key direction of the market, you can easily change your life.

Analyze the high impact news

Learning about fundamental analysis will improve your decision-making skills to a great extent. Very few traders in the retail trading industry have the skills to evaluate the fundamental data in the market. If you want to survive in the retail market, you must learn to take your trades systematically. Forget the fact that you are know everything about this market. See how the news data changes the course of the trend. As you become skilled in analyzing high-impact news, you will slowly learn to take the trades with strong confidence. This will also make you a better trader and let you systematically trade this market.

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Create a trading routine

To build strong confidence in the trading profession, you should trade the market with a balanced trading routine. Unless you take your trades with a proper trading routine, it will be really hard to bring any positive change to your trading system. As a trader, you might be thinking that you know every bit of detail. But this is not all true. In your trading routine, you must define all the basic rules. If you don’t trade the market with predefined rules, it will be a big challenge to make bring changes to your trading system. Follow the basic rules and trade the market with long-term goals.

Trade with low risk

You should always trade the market with low risk. Once you start taking the trades with managed risk, it will become an easy task to develop self-confidence. The majority of novice traders don’t have the strong skills to deal with the complex market. Usually, they aggressively take the trades and they lose a significant portion of the trading capital. So, trade with only 2% risk in the trades and it will help you to build strong confidence at trading.

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