Connect with us

ARTICLES

The Hidden in Plain Sight Truth About Social Media Marketing

Writing this article has proved to be one of the most difficult things I’ve done mainly because I knew I had to provide some sort of value to you anyone who reads it. I don’t even have to mention the fact that I am the very first South African contributor to this great movement The Spirited Hub; which just added even more to the pressure.

I also had to try not being insensitive about some of the things I have written about, in this first edition of my articles but also try to be as honest as possible. So as a Social Media Marketing guru in the making I’ve taken into consideration the one thing I’ve noticed most entrepreneurs and business owners seem to so believe and I don’t think it’s as true as they may believe to be.

That is in the fact that social media marketing is ‘cheap.’ I personally believe that is not even one bit close to being true especially today, as it has become a really powerful platform to grow any brand. So how did it get determined that it is cheap? Well I guess it’s because you can literally tweet a 100 times in a day at no cost, but here is the truth that I haven’t seen any marketer honestly talk about. Social media marketing is not cheap, now pay attention and I will show you why I say it is not cheap.

SEE ALSO |  3 Ways to Master and Deal with Failure as A Startup Founder

1. Time

We all at some point have heard or said the phrase “time is money” and as a business
owner, this is very true. You can never regain lost time and every minute of the day is precious. Social media marketing becomes expensive in the sense of time because once you begin
implementing you have to dedicate a lot of time on it mainly because of the ‘social’ part of it.

Your customers have to feel like a part of your business and feel important. That is not going to happen through social media if you do not engage with your customers. And guess what? When your social media sites are very active, you also have to engage very actively. While this will prove to be good for sales, if you run your business alone it becomes a problem because you don’t get ample time to handle other core aspects of your business that will make your business a successful one.

2. Providing value

We all know that social media marketing is very dependent on the content you use and quality content is king. I once had a conversation with a fellow photographer about social media marketing and that was before having the knowledge I have today. Thinking back at the conversation, I noticed how confused we were about the word “quality” in this context. As a professional photographer he seemed to believe the quality content meant high resolution, great composition shots and other photography language factors. Man oh man, we were both confused because I agreed so much with him. Technology has made it possible for just about anyone to take great quality photos which add no value at all to anyone looking at the photo.

SEE ALSO |  Bridging the Gap between Academia and Industry, the Role of HR (pt.1)

So how would a photographer in this example provide value for his social media audience? I only now noticed that the value was in the emotional connection one could create with a viewer, as soon as someone felt something from looking at my photo, it would lead to them asking about my photography services, it was no longer about the quality but the creativity and emotional connection they made with my work that made them want to have a photo shoot with me. So creating value and telling your story should be a priority; finding that for your business or brand will prove to be an expensive process, I’ll tell you more on the next point.

3. Content

Again, I say content is king. So you now know how you can tell your story and provide value for your audience. Now the most expensive part of social media marketing presents itself which is in building the content, while this may be cheaper for most creative entrepreneurs like a photographer for example, if you’re a fashion designer then it will be expensive because selling your spring line for example, you will need people to see it, so you will have to hire a photographer or a video guy, a studio and models (you’ve seen advertisements by the big retailers). Not one of these people will come cheap but hey, you do need them to sell your products.

SEE ALSO |  PR Specialist, Faith Senam Ocloo, Guides Companies on How to Choose A Brand Ambassador

That’s not even the end of it, text is very important, so if you’re not a very creative writer, you might have to hire an a copy writer which requires more money. The last thing people want to see is constant sales pitches when they are on your Facebook page for example. So you do need an entertaining element when you market on social media even with text. This applies to any kind of business, if you’re boring you will lose potential customers.

The Hidden In Plain Sight Truth About Social Media Marketing

So you see? Social media marketing is not necessarily cheap, now that you have all the mentioned above you can start uploading your content for free but at some point you will have to start using paid advertising to reach more targeted potential customers. Paid advertising is very effective provided you have ‘quality content’ to use with it. So on my next article I will focus on paid advertising and data analysis so that you can effectively implement paid advertising for your social media campaigns.

Oh by the way, this is a secret so do not share this article “lol.”


Was this article useful? Kindly leave your comment.

Follow #TSH on Facebook and Twitter for more awesome articles.

Tshepo Mavimbela is a serial entrepreneur and founder of iRebel Media House a digital marketing agency in South Africa, he is Social Media Marketing Strategist, Co-founder of The Social Club SA, Social Media Marketing Coach and Speaker and Co-owner of recording studios Trap Kitchen. Start Up enthusiast with a dream for exponential entrepreneurial growth in Africa and eradicating poverty.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

20 + 15 =

ARTICLES

How to Gain Self-confidence as a Professional Trader

Confidence is one of the key ingredients which will allow you to trade the market like a pro trader. If you wish to build your career in the investment world, we strongly recommend that you learn to take the trades with strong confidence. It might take a while to get used to the overall concept of trading but once you become good at analyzing the market data, you can build your confidence level. But developing your skill in the retail trading industry is not that easy. You have to follow some specific rules and only then you can expect to become a full-time trader.
In this article, we are going to give you some advanced tips which will allow you to trade the market with a high level of precision. Once you become good at following the tips mentioned in this article, you will never struggle in the ETF trading industry.

Forget about the past trades

The novice traders get biased with the losing trades. They keep on monitoring the market and repent of their mistakes. On the contrary, the professional traders take smart steps and without any repentance, they look for the next trade signals. If you wish to develop yourself as a professional trader, we strongly recommend that you forget about your past trades. You can’t undo your past. Instead, look for the next trade signals strategically and try to find the solutions to this market.

SEE ALSO |  Execution: the Only Thing Holding You from being A Successful Entrepreneur

Trade with long term goals

You must take the trades in the market with long-term goals. Without setting up long-term goals in the investment business, it is very hard to stay tuned with the market changes. View the website of Saxo and learn about the importance of having strong determination in the trading business. Unless you are determined with your actions, you will keep on losing money most of the time. So, follow a conservative way and systematically take the trades. Once you become good at evaluating the key direction of the market, you can easily change your life.

Analyze the high impact news

Learning about fundamental analysis will improve your decision-making skills to a great extent. Very few traders in the retail trading industry have the skills to evaluate the fundamental data in the market. If you want to survive in the retail market, you must learn to take your trades systematically. Forget the fact that you are know everything about this market. See how the news data changes the course of the trend. As you become skilled in analyzing high-impact news, you will slowly learn to take the trades with strong confidence. This will also make you a better trader and let you systematically trade this market.

SEE ALSO |  Bridging the Gap between Academia and Industry, the Role of HR (pt.1)

Create a trading routine

To build strong confidence in the trading profession, you should trade the market with a balanced trading routine. Unless you take your trades with a proper trading routine, it will be really hard to bring any positive change to your trading system. As a trader, you might be thinking that you know every bit of detail. But this is not all true. In your trading routine, you must define all the basic rules. If you don’t trade the market with predefined rules, it will be a big challenge to make bring changes to your trading system. Follow the basic rules and trade the market with long-term goals.

Trade with low risk

You should always trade the market with low risk. Once you start taking the trades with managed risk, it will become an easy task to develop self-confidence. The majority of novice traders don’t have the strong skills to deal with the complex market. Usually, they aggressively take the trades and they lose a significant portion of the trading capital. So, trade with only 2% risk in the trades and it will help you to build strong confidence at trading.

Continue Reading

Got News for us?

Submit Press Release/News: Have you recently launched your startup, raised funding or any news about your company? Email us at editor@thespiritedhub.com. We will be happy to share your story with the world!

order now

happening in Africa