Yes! uMusic online is disrupting the digital distribution of artistes’ works inspired by the many infringements by existing distributing platforms. Music is said to be the food for the soul and a 2nd year BSC. ICT student has found a way to feed our souls by bringing music to the general public to legally download while providing artistes effective payment system for their works.
We caught up with Isaac of uMusic online and this is what he had to tell us about his startup business.
Name: Isaac Kwame Owusu
School & Course of Study: Data Link Institute; Bsc. Information Communication Tech.
Year/Level: 2nd Year (200)
Business Name: uMusic
Contact Number: +233241558464
Kindly tell us what your campus business is about?
uMusic online is the premier mobile music download platform bringing legal media distribution to Ghana. uMusic online is a company focused on meeting the needs of music lovers allowing them to buy, listen, share, and manage music all within a user friendly mobile platform solving copyright issues.
uMusic online technology encourages the purchasing and discovery of new music while offering seamless integration and storage of the users’ music library on their mobile device. With multiple payment systems available, uMusic online makes music accessible to all. uMusic online encourages the social aspect of music by making it easy to create and share playlists to friends within the application.
Where did the idea for your business come from?
I had friends who were musicians on and off campus and they were making good music but they made literally nothing from the art. They had to pay bloggers and website owners before they get their songs online. Which was not the right thing to do since the bloggers needed the musicians more than them and their intellectual rights were being infringed upon. Since we had no online music shop or platform that deals with legal music downloads, I formed a team and we decided to build one.
Which gap did you see and intend to bridge with your business?
All the online music centered websites in the country are focusing on making money from the musicians without thinking about their intellectual rights, that creates a very big gap. My team and I tend to bridge the gap of musicians making nothing from music downloads, we want to make the music art profitable again
Does your campus inculcate the spirit of entrepreneurship in students?
Yes. We have entrepreneurship seminars organized by the school and being on campus without doing anything profitable in this era makes you feel uneasy thus making me thinking of creating something great.
How do you manage to combine both academic work and business so you are not adversely affected?
Well, I must admit this is the most difficult part of the whole thing. I try to distinct between school hours and working hours. Thank God it is an online based business so my team and I have the liberty to work from 12am – 5am, that is midnight and use the day time for school.
How did you determine there was market for your type of business?
Everybody loves good music and if you are a good fan of a particular musician, won’t you pay a token to support his career? And the demand from the musicians to get their songs after we announced our idea on Facebook revealed clearly that there was a market.
How did you manage to raise your startup capital?
What is your business model and how do you make money?
We make money from premium music promotions, that is some musicians want more apart from the free music uploads, people buying songs from the site and amazingly donations from some fans of the site.
What challenges do you come across and how are you handling them?
Since we want everything to be free, some people tend to abuse the system by submitting un-mastered songs and some sending too much songs at a time. We have a challenge of reaching out to some of the mainstream musicians since most them are virtually unavailable to reach.
Do you intend to continue with the business upon completing school?
Yes, intend to continue with the business upon completing school. I hope it will be bigger and more improved by the time I graduate.
How did your colleagues and family respond to your new venture?
Most colleagues were impressed with the idea and its execution since we first presented it in a group work. So, seeing a group work online was something else. My siblings and cousins are proud of what I’m doing and they keep supporting.
What do you consider your most significant achievement so far as a Campus CEO?
I would say the most significant is that this whole venture inspired people to start something and I have seen about 3 businesses started after they saw the prospects of uMusic.
What message do you have for colleague students who want to start their own businesses?
I would say, “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” As said by one of my mentors, Steve Jobs. Things will not be easy but start before you regret later.
Are you in any of the African tertiary institutions? Do you have a business you are running from campus? Let’s share your story to the world. Sumbit your profile here: CAMPUS C.E.O. FORM
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King Gideon: Meet the Student Entrepreneur Seeking to Fight Diabetes with His Pure Honey Business
Gideon Buluse Awalena is a final year student of the University of Ghana, offering Bsc Administration, troubled by the record number of Ghanaians who are diabetic resulting in severe consequences and it is for this reason that he starts a campus honey business called King Gideon Enterprise which is distributed nationwide.
The menace of diabetes is on the rise with statistics from the National Association of Diabetes Ghana estimating that one (1) out of four (4) Ghanaians you meet on the street will be diabetic by 2020. In 2017 alone, about 518,400 cases were recorded.
It is against this background, King Gideon Enterprise creates awareness for consumers to switch to the use of honey to reduce the high risk of diabetes which has become a national health problem.
In this story, he shares interesting insights on how he raised capital to start his campus business, how supportive family and friends were and why he will need further funding…
1. Kindly tell us what your campus business is about?
King Gideon Enterprise is established by Gideon Awelana Buluse. We transport honey from the northern part of the country to Accra and supply to individuals and organizations. Much of my sales are done on the University of Ghana campus.
2. Where did the idea for your business come from?
I am of the thought that it is only entrepreneurship that can help transform the lives of people in a country. Immediately I started level 100 and understood where I was coming from, I always looked for a business idea that I can start with little money and improve upon it as time goes on. I realized that the north has lots of sunshine and the trees there are also good for the production of honey and so I encouraged few men to start rearing them and I will buy it from them after harvest. That was after I had realized the persistent rise in diabetes in the country and so I capitalized on it to provide a substitute to sugar which has a lot of health benefits.
3. Which gap did you see and intend to bridge with your business?
The persistent rise of diabetes, and the numerous health benefits associated to honey are what I have seen.
4. Does your campus inculcate the spirit of entrepreneurship in students and how?
Yes, many of the departments normally organized business talks and invite corporate personalities to speak to us on the need for entrepreneurship.
5. How do you manage to combine both academic work and business so you are not adversely affected?
I am bent on transforming the world with my honey business, so, I keep on putting hard work and determination on my table everyday. Sometimes I sleep for just 1 hour out of the 24 hours in a day.
6. How did you determine there was market for your type of business?
I spoke to some medical experts on rising diseases in the country and almost all of them mentioned diabetes. I asked of the remedy and they suggested that honey could be of a help but with a reservation that most of the honey that is being sold in the market is not pure. There I realized that if people got original honey they will be willing to buy.
7. How did you manage to raise your startup capital?
I did night watchman job to raise money to start King Gideon Enterprise.
8. What is your business model and how do you make money?
I use a combination of scalability and viability models.
9. What challenges do you come across and how are you handling them?
Funds to expand and to improve on packaging.
10. Do you intend to continue with the business upon completing school?
11. How did your colleagues and family respond to your new venture?
At first they were not supportive but now they are getting interested in the business.
12. What do you consider your most significant achievement so far as a Campus CEO?
My willingness to take the risk and start with the business.
13. What message do you have for colleague students who want to start their own businesses?
I encourage every young person to get it moving no matter the circumstance. I know it is hard, but our success is in the womb of time if we do not give up.
If you are convinced by Gideon’s story and want to reduce the risk of being diabetic, start ordering your pure honey from King Gideon Enterprise via contact number, 0504464117 and you can send email to firstname.lastname@example.org
Are you in any of the African tertiary institutions? Do you have a business you are running from campus? Let’s share your story to the world. Submit your profile here: CAMPUS C.E.O. FORM
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