WhatsApp Inc. introduces WhatsApp Business App to make it easier for companies to connect with their customers, and more conveniently for the over 1.3 billion users to chat with businesses that matter to them and its rolling out in some selected markets.
The WhatsApp Business App is particularly targets small businesses who want to take advantage of the platform more conveniently. By this move, WhatsApp wants to improve the business experience currently ongoing on the social media app. With this, it becomes easier for businesses to respond to customers, separating customer and personal messages and creating an official presence just as facebook does.
These are the features of the WhatsApp Business App:
- Business Profiles: Help customers with useful information such as a business description, email or store addresses, and website.
- Messaging Tools: Save time with smart messaging tools — quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you’re busy.
- Messaging Statistics: Review simple metrics like the number of messages read to see what’s working.
- WhatsApp Web: Send and receive messages with WhatsApp Business on your desktop.
- Account Type: People will know that they’re talking to a business because you will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it’s been confirmed that the account phone number matches the business phone number.
The company urges users to continue using WhatsApp as usual as there’s no need to download the WhatsAapp app again if you currently have one installed. You continue to have full control over the messages you receive, with the ability to block any number, including businesses, as well as report spam.
WhatsApp Inc. says according to a Morning Consult study, “Over 80% of small businesses in India and Brazil say WhatsApp helps them both communicate with customers and grow their business today.”
As it is obvious that the tech giant is testing the waters with this innovation, WhatsApp Business App is rolling out only on Google Play store in these selected countries: Indonesia, Italy, Mexico, the U.K. and the U.S. Consumers in other regions are promised will be getting on board in the coming weeks. As and when it reaches Africa we shall let you know.
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9 Startups Accepted into the First Next Health Accelerator with $15K Seed Funding
Intrepid Entrepreneurs, a non-profit designed to catalyze the power and promise of young people and women to fundamentally advance their societies, recruited nine startups for the inaugural cohort of the Next Health Accelerator.
Female, African entrepreneurs with a minimum viable product (MVP) from 26 countries applied to the program. After a rigorous review process, nine startups from seven countries were selected to begin the program in March 2021. The investor readiness accelerator is six months long and includes $15,000 seed funding, international mentors and partners, business support services, and value chain access.
The Next Health Accelerator’s focus on sexual and reproductive health is founded on the premise that unmet needs for sexual education, menstrual hygiene management, family planning, medication abortion, and STI diagnosis and treatment will be most sustainably delivered by local African enterprises.
Sexual and Reproductive Health issues directly affect 300 million women and girls on the continent and the productivity of the entire continent. For the continent to prosper and support its burgeoning youth population, it must harness the demographic dividend with access to equitable healthcare and economic opportunities. Next Health Accelerator addresses both.
The 2021 cohort includes:
- Rocket Health: Provides telemedicine and pharmacy services for SRH needs including convenient lab test retrieval and medication delivery in Uganda
- Verifie: Delivers STI self-tests and treatment products via doorstep delivery in Ghana
- Pharmaserve: Specializes in delivering high-quality pharmaceuticals in Nigeria through a fully integrated inventory monitoring system
- Girls Pride: Provides menstrual hygiene management education and skills training to create reusable pads in The Gambia
- Pad-Up Creations: Employs over 100 people in Nigeria to produce single-use, chemical-free pads sold in 16 countries
- Valorigo: Manufacturers single-use sanitary eco-friendly pads made from locally grown bamboo in the Congo
- The Grace Cup: Delivers SRH education and reusable menstrual cups in Kenya
- Kosmotive: Provides SRH information and access to SRH self-care products in Rwanda
- Massira: Delivers SRH information interactively as well as access to SRH services and products through an online community in Ghana
Lindsey Simmonds, the Co-founder of Intrepid Entrepreneurs in a press statement said,
She continued that, development policies made in Washington, D.C. or London need to make room for the power and promise of the youth and women on the African continent. And on this premises, their Next Health Accelerator catalyzes African startups to investor readiness to make scalable, sustainable impact imbued with the commitment and determination that only comes from homegrown ideas.
Visit the intrepidentrepreneurs.org to learn more about the Next Health Accelerator 2021.
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